US smartphone OS market according to Nielsen - Apple and Android up and BlackBerry down

19 January 2012 by
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Technical details:
• Acer beTouch E140
• Apple iPhone
• Apple iPhone 4S
• Apple Iphone 5
• Apple iPhone 5C
• Apple iPhone 5S
• Apple iPhone 6
• Apple iPhone 6 Plus
• BlackBerry Q10
• BlackBerry Z10
• RIM BlackBerry Bold 9700
• RIM Blackberry Bold 9780
• RIM Blackberry Bold 9790
• RIM BlackBerry Bold 9930
• RIM BlackBerry Curve 8300
• RIM BlackBerry Curve 8310
• RIM Blackberry Curve 8320
• RIM Blackberry Curve 8520
• RIM Blackberry Curve 9320
• RIM BlackBerry Curve 9350
• RIM BlackBerry Curve 9360
• RIM BlackBerry Curve 9370
• RIM Blackberry Curve 9380
• RIM BlackBerry Storm 9500
• RIM BlackBerry Storm 9530
• RIM BlackBerry Storm2 9520
• RIM BlackBerry Storm2 9550
• RIM Blackberry Style 9670
• RIM Blackberry Torch 9800
• RIM BlackBerry Torch 9810
• RIM BlackBerry Tour 9630
• Sony Ericsson W8 Walkman
Apple iOS and Android smartphone market share in the U.S increases while BlackBerry and Windows Phone 7 are having a hard time gaining larger user base

iSO and Android increased US market share in q4 2011

The latest report from Nielsen shows that Android still is the most popular smartphone OS in the U.S, with iOS from Apple as a good number two. In the three month October, November and December over half chose Android for their smartphone purchase. 51.7% to be exact. At the same time, 37% of US inhabitants chose iOS as the preferred smartphone OS, and only 6% wanted a BlackBerry. These are the numbers from the last quarter. When we sum this up with those owners already having a smartphone, we find that Android now has a smartphone US market share of 46.3%, iOS 30%, BlackBerry 14.9% and Windows Mobile has 1.3 %.

Apple iPhone 4S was launched in the beginning of October, so Apple got some help from this new model. But according to Nielsens data, October was not the best month for Apple. The share acctually increased as we got closer to 2012. In October 25.1% choose iOS and this increased to 38.8% in November and in December as many as 44.5% bought an iPhone. Android recent smartphone acquires in these three months started good with 61.6%, down to 48.7% and ended on 46.9%. Still ahead of iOS. 

What's worrying us is the fact that BlackBerry OS continue to fall and Windows Phone 7 still not are gaining any particular market share in the US market. The fact that BlackBerry has a existing user base of 14.9%, any only 6% of new purchases are BlackBerry, should worry RIM. Only 4.5% choose BlackBerry in December 2011.

Nokia last week announced the Lumia 900, their first Windows Phone 7 model for the U.S market. Let us hope Nokia and the other Windows Phone 7 manufactures can help Microsoft gaining some market this year. Competition is good. Only having two choices is a fragile market situation.

 Nielsen - recent smartphone acquirers ios and android



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