Sony Ericsson to launch two new Walkman phones: W880 / W888 and W610.

6 February 2007 by
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From the forum:
Sony Ericsson adds two new stars to its music phone line-up: W880 / W888 and W610 Walkman phones
Sony Ericsson today announces two new Walkman phones; the W880/W888 and W610 build on the success of hit-models such as the W810 and to broaden the appeal of the Walkman phone. 20 million Walkman® phones have been sold to date. Sony Ericsson also announces a suite of music accessories designed to enhance the Walkman® phone listening experience.

At just 9.4mm thin, the W880/W888 is the slimmest Sony Ericsson phone yet and combines the full Walkman® phone experience with a device that fits easily into your pocket. The 1GB Memory Stick Micro™ (M2™) provided in-box gives you room to store up to 900 full length tracks*, whilst the host of innovative music applications (such as Walkman® Player 2.0 & Disc2Phone) make it easy to get music onto your phone in the first place & search through play lists once its there. All of this, plus a 2.0 megapixel camera, is packed into a UMTS phone that’s as slim as a standard CD case.

The W610 Walkman® phone is all about the detail, whether this is detail in design that builds on the look of earlier Walkman® phones or the detailed combination of mobile music with a credible digital camera. The W610 stores up to 470 full-length music tracks* on the 512MB Memory Stick Micro™ (M2) provided, and offers the inventive TrackID™ music recognition application; a feature that lets the user record a clip of an unknown music track onto their phone and immediately receive a notification of the track name, artist and album. Add to this a 2.0 megapixel camera with auto focus and the W610 is a credible fusion of phone, music player & digital camera.

“Our Walkman phones have proven to be phenomenally attractive to our consumers – we have sold 20 million Walkman® phones since launch – and we are continuously developing the portfolio to extend their appeal," says Steve Walker, Head of Product Marketing at Sony Ericsson. “The W880/W888 and W610 prove how the Walkman® phone can appeal to different lifestyles – the W880/W888 is a hi-specification device that looks every bit as good as it sounds. And the W610 Walkman® phone combines the best in both music player & digital camera, whilst first & foremost remaining a phone that’s intuitive and pleasurable to use."

The W880/W888 represents a milestone in the Walkman® phone portfolio. Although without doubt one of the slimmest music phones available with a 1GB capacity, the true beauty of its design is seen in the brushed stainless steel finish and the stand-out colour variants; either Steel Silver or Flame Black.

Of course, the W880/W888 is about more than just good looks. The Disc2Phone music management software allows the user to transfer their tracks easily and with no fuss from PC straight onto the phone. With Bluetooth Audio Streaming, all of that music can be enjoyed wirelessly on a Stereo Bluetooth Headset such as the HBH-DS970, or by streaming music directly to a home or car stereo (via the new Music Bluetooth™ Receiver MBR-100). Importantly for a music phone, all of this functionality has been introduced without having to compromise on battery life. The W880/W888 delivers up to 18 hours music listening time & features a Flight Mode which allows the phone to be switched-off in mobile-prohibited environments.

The W880 Walkman® phone is a UMTS 2100 GPRS 900/1800/1900 music phone and will be available in selected markets from Q1 2007. The W888 Walkman® phone is a GSM variant, minus the video telephony functionality, intended specifically for China where 3G services are not established.

The W610 Walkman® phone is a fully specified music phone that does not compromise on its digital camera offering. As well as the 2.0 megapixel camera with auto focus, video recording and playback, the W610 provides a horizontal camera menu – so that the user holds it as they would a regular camera when taking a picture - and a Picture blogging facility for uploading photo’s direct to a user’s online blog site. Switching back to the music credentials, the W610 includes an RDS FM Radio to brighten up the daily commute or trip to the gym. In fact, the only compromise with the W610 Walkman® phone is choosing between the two colour options; will it be Plush Orange or Satin Black?

The W610 Walkman® phone is an EDGE 850/900/1800/1900 music camera phone and will be available in selected markets from Q2 2007.

The Perfect Musical Accompaniments

Sony Ericsson also announces 2 new music accessories that make your Walkman® phone a complete music listening centre. Users can listen to the music on their phone in hi-fi sound quality with the Bluetooth™ Music Receiver MBR-100. This discreet accessory streams music via Bluetooth™ from the user’s phone straight to a home or car stereo, using the phone as a remote control to alter the volume or skip through tracks. The 3.5mm input or RCA cable provided fits most home or car hi-fi systems. The MBR-100 was announced in January 2007 and will be available from Q1 2007.

Of course, if a user wishes to share their tunes, no matter where they are, they can do this with the Portable Speakers MPS-70. Light on power as well as weight, these compact speakers plug into the phone, contain an FM antenna for improved radio reception and will also run off the phone's battery. Tuned for Sony Ericsson phones, the MPS-70 delivers great sound and, with a design that’s a true match for Walkman® phones, no one will want to leave home without them. Available from Q2 2007.


W880/W888 and W610 at a glance:

W880/W888 W610
1GB Memory Stick Micro™ (M2™) in box
Walkman® player 2.0
Up to 18h music playback Flight mode
Bluetooth Audio Streaming (A2DP)
512MB Memory Stick Micro™ (M2™) in box
Walkman® player 2.0
Up to 25h music playback
Flight mode
PlayNow™ 3.0
Bluetooth Audio Streaming (A2DP)

Imaging & Messaging
Streaming audio/video
2.0 megapixel
Horizontal camera UI
Picture Blogging
Video recording and video playback
Face warp application
IM & Presence
Streaming audio/video
2.0 megapixel camera with auto focus
Horizontal camera UI
Picture Blogging
Video recording and video playback
Advanced LED light
Face warp application
IM & Presence

Full HTML browser with RSS
Video Telephony
Bluetooth 2.0
Memory Stick Micro™ (M2™) slot
USB Mass Storage
PC Synchronization and Java MIDP 2.0
Full HTML browser with
Push Email
Bluetooth™ 2.0
Memory Stick Micro™ (M2™) slot
USB Mass storage
PC Synchronization
Java MIDP 2.0

Form Factor & Screen Size/ Resolution
9.4mm thin
Stainless steel finish
1.8” QVGA 262k TFT display
14mm thin
Premium material
1.9 inch 262K TFT LCD display

Music Bluetooth™ Receiver MBR-100
Stereo Bluetooth™ Headset HBH-DS970
Bluetooth™ Watch
Portable Speakers MPS-70
Stereo Portable Handsfree HPM-85
Music Cable

Availability and version
UMTS 2100
GSM 900/1800/1900
Talk time: Up to 6 hours 30 mins (GSM)
Music Playing time: Up to 20 hours
Standby time: Up to 425 hours
Available in selected markets from Q1 2007
EDGE 850/900/1800/1900
Talk time: Up to 7 hours
Music Playing time: Up to 25 hours
Standby time: Up to 350 hours
Available in selected markets from Q2 2007

 Sony Ericsson W880

Sony Ericsson W880


Sony Ericsson W610

Sony Ericsson W610

On 28 Feb 21:17 Mark wrote
Guys stop.iz dat a real se phone.wt aphone w610i is!!!!It got the design,features,camera,walkman and netfront browser.Really, wt do we want more.
On 10 Feb 18:07 juancarlos wrote
me encanta estos modelos, sin duda esta padrisimos, me animare por el w 610, ya que se parece mucho al w 810, incluso lo supera en cuanto a caracteristicas, se refiere.

El w880 es hermoso, aunque digan que es retro, lo unico que lefalto fue los leds, pero es algo que no tiene mucha importancia.

Esperon llegue pronto a México.
On 10 Feb 10:13 mrlou wrote
I can't believe there's no autofocus or radio in the w880... what are they thinking??!
That makes the mid-end w610 better than the w880!
The design of the w880 isn't too pretty either, but I think it'll be easier for sms and such. The w850 is impossible to use for sms.
On 9 Feb 19:10 yasser wrote
very nice phoneee thx esato & sonyericsson
On 9 Feb 14:10 aaa wrote
the w880i is not nice.i think the white w850i is much better
On 9 Feb 12:19 Uros wrote
Koliko kosta ovaj telefon?
On 9 Feb 03:49 me wrote
the back cam of w880 is so cheap (looks like a toy camera)! i don't like the lens, k800's lens is much more "sophisticated", more realistic and more rugged looking.
On 8 Feb 17:04 AJ wrote
The W880 silver is Rocking mann,
Super thin and the design GREATTTTTT..
I'am going to buy produce the phone...

On 8 Feb 16:15 RayJA wrote
SE keeps on shifting the target, making it harder for customer to choose. I love them. Give me my W610.
On 8 Feb 05:34 Kuwaiti wrote
Thanks god the W950i still king :")
On 7 Feb 22:46 blicky wrote
quite nice but i think the tiny buttons am spoiling it lol i still like my w810i but enyway keep em coming S/E
On 7 Feb 21:31 Frodo wrote
w880 is really bad.
On 7 Feb 14:13 maczz wrote
I love it... heheheheheh I've already read some articles about it,,, SE rockzz,, the bEst.... =P
On 7 Feb 11:15 nismo91 wrote
what is W610 for?
Its just similar to W810i except A2DP Bluetooth,,, just if W610i have 3G it'll be better...
On 7 Feb 08:48 Mazinga wrote
Nothing new. My W800i allows up to 30h playback and up to 8h talking!! It was the first W, but I think it is still the best (if you don't need quad band). The only really new is width reduction in W880i, but I can wait for that...
On 7 Feb 08:16 troy wrote
maaaaannn..what a phone! goddamn! SE olweis..INNOVATIVE.I'll wait tll it come to asia.
On 7 Feb 06:30 Nick wrote
Design wise i like the new entry lvl phones.

On 7 Feb 04:34 lite wrote
nice.. but i dont like the keypdays
On 7 Feb 02:48 andre wrote
i think that the w610 is much better since it has a autofocus..just like the k750i
On 7 Feb 01:51 SteveYuwono wrote
Wow, this is what i'm waiting for. When do these phones available in Indonesia market?
On 7 Feb 01:50 SloopJohnB wrote
And my W800i will continue up to date for one more year!.... LOL keep em coming SE.
On 6 Feb 19:36 Bob wrote
W810i is hissing sh..
On 6 Feb 19:30 Xugaa wrote
It's nice, cant doubt that.
On 6 Feb 19:11 pce54 wrote
shame the w610 is nothing more than a repackaged w810 which i already have! the w880 would be perfect if only it had flash and focus!!!
On 6 Feb 18:09 lastikcizme wrote
Does "hiss" come standard with these models as well, considering the fact that these are Walkman® phones?
On 6 Feb 18:03 henk wrote
I sure hope there comes a new version of te W850 aswell
On 6 Feb 17:44 Oskar wrote
Dose the w610 have phonelamp or flash!?
On 6 Feb 17:08 sefan wrote
good of se to bring back AF in the walkman serious.i still dont see anything big n new that the w610i has,which the w810i already is offering!NO FLASH?!?!i'l wait for the w950 successor.
On 6 Feb 17:07 Sporty wrote
I don't know what to buy anymore. I have now a SE W810i and like it very much. But when i look to the future-phone's of SE i always want to buy a new phone to replace my SE 810, i'm not really gonna sell it cause i like my phone to much but if i need a new one it will defenetly be a Sony Ericsson.
On 6 Feb 16:16 sonyericssonconcepts wrote
both model its very cool and nice sony ericsson always give good phone thats y people like it.
On 6 Feb 15:52 FahadKhan wrote
Whoooooooooooooooooooppssss ..... Finally goes oficial , The W610i is definately my next phone i really love it, Mind Blowing Construction. Sony Ericsson Always ROCKSSSSSS, Keep it Up

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