Four new entry level phones from Sony Ericsson

K200
The K200 is all about having a camera on your phone just when you need it.

The VGA camera and photo album are immediately accessible with just one click on the dedicated button. Given that the K200 has a slideshow view and will store up to 40 images, it’s easy for users to view their pictures in full screen and share them with friends.

Navigating the phone couldn’t be easier either, as the menu can be set to a series of simple, single icons. To keep things hassle-free, the central navigation key is set-up to give one-click access to key features such as the phone book (which stores up to 300 contacts) and messaging menu. Available from Q2 2007 in selected markets in either Metallic Black or Light Champagne, the K200 allows you to always have your favourite pictures in your pocket

K220
As with the K200, the K220 is an easy-to-use camera phone with a single icon display, but with the advantage of an integrated FM radio with RDS. Perfect for those quieter moments, the K220 can store up to 10 pre-set stations so there is no need to hunt around when it’s time to change channels. It will even provide a wake-up call since a favourite station can be set on the Radio Alarm Clock.

Choose your station and choose your colour; the K220 comes in two striking finishes - Frost White or Ocean Blue. The K220 will be available in selected from Q2 2007.

J110
Keeping in touch is made straightforward with the J110, a classic ‘candy bar’ phone with large, legible keys and easy navigation. A central navigation key with clear icons gives one-click access to commonly used features such as the text message menu, ring volume and alarm clock. Navigation through the menu options is easy thanks to the single-icon display, and J110 has enough stamina and storage to keep you in touch however busy you are, giving up to nine hours’ talk time and room for up to 200 phone numbers.

A robust, solid phone with chrome detail and a bright 65k colour STN screen, The J110 will be available in selected markets from Q2 2007 in three distinct colours: Soft Cream, Smooth Grey or Precious Purple.

J120
J120 has the same easy to use features as J110, such as a single-icon menu and one-click access, with the added benefit of a built-in FM Radio that allows you to store up to 10 favourite channels plus a stereo headset that’s supplied with the phone. When it’s time to share the radio play-list with a wider audience, the J120 features a loudspeaker through which the radio can be played. This can also be used as a speakerphone when you tire of the radio and decide to call a friend.

This compact and striking phone, finished in Night Black with ‘FM Radio’ detail, really stands out from the crowd. The J120 will be available in selected markets from Q2 2007.

J110 and J120 at a glance: