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Sony Ericsson builds brand awareness on Facebook

4 March 2011 by
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Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR

From the forum:
Sony Ericsson has close to 3.9 million fans on Facebook. That is the 40th-largest brand on the social network site

Sony Ericsson is working hard to get the brand recognition they want. One thing they do is to promote their official Facebook page by having the Facebook Like-button on all of their web site pages. In 11 months, they have managed to get close to 3.9 million fans. Not bad for the 6th largest mobile phone manufacture in 2010.

Sony Ericsson on FacebookNot all of the top 10 manufactures have mini sites on Facebook. ZTE, Huawei and Apple does not have a official Facebook account. ZTE and Huawei are Chinese based companies so these two might use other channels for self promotion. Apple on the other hand is as American as they get, so it is strange they not have any official presence on Facebook.

Sony Ericsson vice-president and head of online and CRM Ben Padley says the company now has to find a way to "universally communicate" with its diverse set of new and old fans, without being too generic. He also said to marketingweek.co.uk that Sony Ericsson used to be for male and technical oriented consumers, but that they now are more of a lifestyle brand with universal appeal.

We have made a list of how many fans each top 10 companies has on Facebook.

  1. 5.536.000 - BlackBerry. RIM BlackBerry has a Like-button on their web site front page
  2. 3.895.000 - Sony Ericsson. Has Like-button and regulary runs Facebook campaigns where you can win mobile phones and accessories
  3. 2.893.000 - Nokia. Has the Like-button
  4. 639.000 - Windows Phone. Does not have a Like-button on any of Microsofts web site pages
  5. 461.000 - HTC. Has a F-icon linking to the official Facebook page. HTC has one page for each country
  6. 305.000 - Motorola. No Like-button on company web site
  7. 276.000 - LG Mobile. Has a small social link which links to several social sites. One of each country
  8. 148.000 - Samsung Mobile
  9. 0 -Apple
  10. 0 - ZTE
  11. 0 - Huawei

As you can see, number 4 on the list is a OS and not a manufacture, but it is the only one with a official Facebook page.

source




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