Sony Ericsson appoints new President

Miles Flint. President of Sony Ericsson

Mr Katsumi Ihara, President of Sony Ericsson since the forming of the joint venture in October 2001, is appointed Executive Deputy President and Group Chief Strategy Officer & Chief Financial Officer of Sony Corporation in Japan (subject to final approval by the Sony Board of Directors) and will continue as a member of the Sony Ericsson Board of Directors. The changes in Sony Ericsson management will be in effect as of June 22, 2004. "I am very pleased with Sony Ericsson's development and Mr Ihara has performed a tremendous task in creating the joint venture and steering it to its present position. At the same time, I am looking forward to welcoming Mr Flint to Sony Ericsson. He is bringing additional experience to secure the company's continued growth," says Carl-Henric Svanberg, Chairman of the Board of Sony Ericsson, and CEO of Ericsson.

Mr Flint is presently President, European Marketing of Sony Europe (Electronics). Mr Flint has worked at Sony for more than 10 years and has extensive experience in international management and valuable expertise in the world of consumer electronics as well as in the business-to-business environment.

"We are truly happy with Mr Ihara's achievements and his creation of a solid business platform for the future and continue to have high expectations for Sony Ericsson's performance. I am convinced that Mr Flint will lead Sony Ericsson to further successes," says Kunitake Ando, President and Group COO of Sony Corporation.

Commenting on today's announcement, Mr. Ihara says: "I am grateful to all the Sony Ericsson employees whose loyalty and hard work have repositioned the company and who are the real creators of Sony Ericsson’s success." On April 19, Sony Ericsson reported strong increase in shipments and record profits when it announced its consolidated financial summary for the first quarter ended March 31, 2004. During the quarter, Sony Ericsson announced a range of exciting products which will start shipping during the current year.

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