Sony Ericsson announces the C510 and W508 mobile phones

The Sony Ericsson C510 Cyber-shot is an addition to the camera range family. Hence the Cyper-shot name. The camera resolution is only 3.2 megapixel, but the rest of the camera features are better than the average camera phone:

• Reliable 3.2 megapixel Cyber-shot camera
• Smile Shutter – clever technology that detects a person's smile and immediately takes the photo!
• Face Detection – focusing technology of up to three faces at a time
• Auto-rotation – alter the landscape and portrait view by rotating the mobile phone
• Snapfish by HP – pre-installed application allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes.
• YouTube enabled – upload your videos and images straight to the web
• Photo Fix – adjust light balance, brightness and contrast simultaneously
• SMS conversation style – see your entire SMS conversation history at a glance
• Slide in lens cover and illuminated imaging Shortcuts
• Auto focus – take the best shot

Press release

Sony Ericsson today announces its first mobile phone with Smile Shutter technology, wrapped up in its most affordable Cyber-shot phone to date; the C510 Cyber-shot. The Smile Shutter technology will also be added to the 8.1 megapixel camera phone C905 Cyber-shot, launched in November 2008.

Las Vegas, USA – January 7, 2009 – Sony Ericsson today introduces the beautifully simple C510 Cyber-shot, its most affordable Cyber-shot phone to date, and an application upgrade to the C905 Cyber-shot phone, currently at the top of the charts across the globe.

The Sony Ericsson Cyber-shot portfolio has topped 32 million handsets sales worldwide demonstrating Sony Ericsson's market leadership in bringing exciting new camera phone technology to consumers around the world. 

The C510 Cyber-shot will make Sony Ericsson's camera phone experience accessible to even more consumers and markets worldwide.

C510 Cyber-shot
More consumers can now enjoy the Cyber-shot experience, without compromising on quality. Sony Ericsson continues to push design and innovation, as well as work with the best partners in the industry, to provide existing consumers and consumers in new markets the chance to enjoy the benefits of mobile photography.

The accessible C510 Cyber-shot handset is jammed packed with the highest quality imaging technology and encased in a stylish handset design expected from Sony Ericsson.

C510 Specifications

Sony Ericsson today also expands the Walkman range with the W508 model with HSDPA network support, Shake control and Gesture control.

Press release:

Show your style with the customisable W508 Walkman phone. With eight changeable Style-Up covers to choose from as well as SensMe, consumers can personalise the W508 to suit their mood and get a real hands-on interactive experience

Las Vegas, USA – January 7, 2009 – Enjoy music the way you want it with the W508 Walkman phone. Consumers can have the most interactive mobile experience as individual as they are, with clever technology such as Shake and Gesture control, SenseMe and TrackID, as well as one extra Style-Up cover with the W508.

"The W508 Walkman phone builds on our iconic Walkman range and the successful W380.” said Alexandre Cardon, Global Product Marketing Manager (music) at Sony Ericsson. "For those who like to express their style and individuality through their mobile phone we've brought our creative design team in to design stylish changeable covers so that W508 offers a truly interactive and individual experience.”

Shake control and Gesture control allows you to become your own DJ with just a flick of your wrist – raise the volume or set the shuffle function by giving your phone a quick shake. Is that alarm getting to you? Switch it to snooze or mute the volume with a sweep of your palm without having to fumble for the off button.

The W508 also includes popular Walkman features such as SensMe, for matching your mood to the music and touch keys on top to play, stop and skip tracks. A 3.2 megapixel camera, HSDPA and 1GB M2 card completes the W508 offering for any trend setter.

Can't get that song out of your head but have no idea what it's called? Use TrackID with text search and you'll have the answer at a touch of a button. Also available on the W508 is PlayNow arena which provides a full range of mobile entertainment downloadable from your handset - unique themes and wallpapers, traditional and specially developed ringtones and music tones, a wealth of free content and of course DRM-free music tracks and TrackID charts from around the world.

The new W508 Walkman
Walkman my style

• One extra Style-Up cover in the box – change your mobile phone with your mood
• Walkman player
• HSDPA – download content quickly with a faster web experience
• Touch music keys on top – switch tracks the easy way
• TrackID with text search – find your favourite songs in seconds
• PlayNow arena – customise your mobile phone with unique ringtones and wallpapers
• Shake control– skip through your tracks with a flick of the hand
• Gesture control - Move your hand above the W508 to mute an incoming call or put the alarm clock on snooze without touching it 

The W508 Walkman supports HSDPA 2100 and EDGE 850/900/1800/1900. The W508a supports HSDPA 850/1900/2100 and EDGE 850/900/1800/1900.   W508 Walkman will be available in selected markets from Q2 in the colours Metal Grey and Poetic White.