EU approves Sony buying Ericsson's half of Sony Ericsson
28 January 2012 by Olav Hellesø-Knutsen
This Friday the European Commission approved the buyout of Ericsson by Sony from Sony Ericsson. The previously 50%-50% joint-venture is now fully owned by Sony.
The previously 50%-50% joint venture is now history. The European Commision has approved sale of Ericsson's half to Sony. Sony is now the only company with stocks in Sony Ericsson. They name Sony Ericsson will not be used any more on products as the new company will be called Sony Mobile Communication. We have already seen that in the announced Sony Xperia devices.
It is now over 10 years since the two companies Sony and Ericsson merged their handset business to create Sony Ericsson. Just week after Esato saw the light. In these 10 years, Sony Ericsson has launched several iconic devices such as the T68i, T610, P800, K750, C905 and W880. It was probably easier to differentiate the phone portfolio back in the earlier days. Sony Ericsson fed their mobile phones with known Sony brands such as Walkman, CyberShot, Mobile Bravia Engine and Exmor-R to increase sales. Mobile phones could have red, blue, green and gold colours. Today they have the colours silver or black, or maybe white for those who want the exclusive edition.
In October last year, Sony confirmed that they bought Ericsson's share in the company for 1.05 billion Euro. Was it a good deal? Well, Sony Ericsson lost 207 million Euro in Q4 2011 so we think at least Ericsson made a good deal.
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End of an Era!.
And the beginning of a new era at ESATO?
I'm sure all here would agree that this move was for the better.
Anyways, GO SONY!!!!
P.S. Admins can we at least now have the SONY logo smiley ???????
So Esato would become SATO now?
Good luck to SONY for the future.
actually sony ericsson has made loss bcz of the workers and policies maker. there are two possibilities of this. either they have taken workers who are not efficiet or there were internal trators who dont wanted the joint partnership to go on to give long term benifit to one of the two companies. initially sony ericsson has made sets that have almost all qualities or more than the sets of other companies in compitition with it. but then suddenly they started quality difficient sets. for eg no sets among k series have wifi. all the sets of walkman has poor quality camera. g series has poor processor speed. satio has battry timig issue. its really hard to beleive a big set like this will have bst 33 battery.
now after the end of the joint venture sony has made another stupid thing that they are going to end the traditional sets like w995 k850. elm. means all such type of sets will be no more manufactured. but here they dont think that since 10 years they have made a lot of comusters and they are very familier with this old operating system. i am waiting for sony ericsson mobile which is straight like w810 or k850 having 8 megapixil camera. buts its now three years waiting and my lost hope ended when sony has announce that they are ending the sets like this.
It does not make good business sense for Sony to invest in making feature phones at this point when its all about smartphones. More and more people are moving on to smartphones and they have done the right thing by discontinuing all feature phones.
Looking forward to Sony future. I re bought the Ray cos it's one of the last with Ericsson and now the best imo. Never liked it first time but the bugs seem to be ironed out anyway
On 2012-01-28 04:57:28, razec wrote:
So Esato would become SATO now?
excellent news!!! I'm ready for my Sony Xperia S - and will be using it for corporate use and testing. Xperia S will be the initial ambassador and along with the PS Vita launch soon in the US, I'd like to see Sony pushing media availability for ALL regions not just asian/euro markets.
PS: Xperia S just got FCC approval for AT&T so its super news for this acquisition approval and deployment of the first model for the lineup.