Esato

EU approves Sony buying Ericsson's half of Sony Ericsson

28 January 2012 by
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Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Samsung Google Nexus S I9020
• Samsung Ultra S S7350
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR

From the forum:
This Friday the European Commission approved the buyout of Ericsson by Sony from Sony Ericsson. The previously 50%-50% joint-venture is now fully owned by Sony.

Sony Ericsson without Ericsson. Sony to buy out Ericsson

The previously 50%-50% joint venture is now history. The European Commision has approved sale of Ericsson's half to Sony. Sony is now the only company with stocks in Sony Ericsson. They name Sony Ericsson will not be used any more on products as the new company will be called Sony Mobile Communication. We have already seen that in the announced Sony Xperia devices.

It is now over 10 years since the two companies Sony and Ericsson merged their handset business to create Sony Ericsson. Just week after Esato saw the light. In these 10 years, Sony Ericsson has launched several iconic devices such as the T68iT610P800K750C905 and W880. It was probably easier to differentiate the phone portfolio back in the earlier days. Sony Ericsson fed their mobile phones with known Sony brands such as Walkman, CyberShot, Mobile Bravia Engine and Exmor-R to increase sales. Mobile phones could have red, blue, green and gold colours. Today they have the colours silver or black, or maybe white for those who want the exclusive edition. 

In October last year, Sony confirmed that they bought Ericsson's share in the company for 1.05 billion Euro. Was it a good deal? Well, Sony Ericsson lost 207 million Euro in Q4 2011 so we think at least Ericsson made a good deal. 

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goldenface8 years, 9 months ago
End of an Era!.
And the beginning of a new era at ESATO?
randomuser8 years, 9 months ago
Finally !!!
I'm sure all here would agree that this move was for the better.
Anyways, GO SONY!!!!
P.S. Admins can we at least now have the SONY logo smiley ???????
razec8 years, 9 months ago
So Esato would become SATO now?
Hobbs8 years, 9 months ago
Good luck to SONY for the future.
shafiq041628 years, 9 months ago
actually sony ericsson has made loss bcz of the workers and policies maker. there are two possibilities of this. either they have taken workers who are not efficiet or there were internal trators who dont wanted the joint partnership to go on to give long term benifit to one of the two companies. initially sony ericsson has made sets that have almost all qualities or more than the sets of other companies in compitition with it. but then suddenly they started quality difficient sets. for eg no sets among k series have wifi. all the sets of walkman has poor quality camera. g series has poor processor speed. satio has battry timig issue. its really hard to beleive a big set like this will have bst 33 battery.
now after the end of the joint venture sony has made another stupid thing that they are going to end the traditional sets like w995 k850. elm. means all such type of sets will be no more manufactured. but here they dont think that since 10 years they have made a lot of comusters and they are very familier with this old operating system. i am waiting for sony ericsson mobile which is straight like w810 or k850 having 8 megapixil camera. buts its now three years waiting and my lost hope ended when sony has announce that they are ending the sets like this.
randomuser8 years, 9 months ago
^
It does not make good business sense for Sony to invest in making feature phones at this point when its all about smartphones. More and more people are moving on to smartphones and they have done the right thing by discontinuing all feature phones.
Bonovox8 years, 9 months ago
Looking forward to Sony future. I re bought the Ray cos it's one of the last with Ericsson and now the best imo. Never liked it first time but the bugs seem to be ironed out anyway
NightBlade8 years, 9 months ago

On 2012-01-28 04:57:28, razec wrote:
So Esato would become SATO now?

ditto
Supa_Fly8 years, 9 months ago
excellent news!!! I'm ready for my Sony Xperia S - and will be using it for corporate use and testing. Xperia S will be the initial ambassador and along with the PS Vita launch soon in the US, I'd like to see Sony pushing media availability for ALL regions not just asian/euro markets.
PS: Xperia S just got FCC approval for AT&T so its super news for this acquisition approval and deployment of the first model for the lineup.

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