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Sony Ericsson reports positive numbers for Q4 2010

20 January 2011 by
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Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR
Sony Ericsson today released 4th quarter and full year results for 2010. Number of units shipped went up while earnings went down

The average selling price per device went down from 154 to 136 Euro but are up to 146 Euro for the full year 2010 compared to 119 EUR in 2009. Number of units shipped to retailers was 11.2 million in the forth quarter, up from 10.4 in 3rd quarter. 2009 was a really bad year for the manufacture where 2009 gave a loss of 878 million. It will take some time with positive figures to earn this back since 189 million Euro is the reported operating income for entire 2010.

We have listed almost all Sony Ericsson phones in our phone database. The chart below shows that 2007 and 2008 had the quarters with most mobile phone announcements. 19 new models was announced in the second quarter alone in 2007. Only 10 phones was announced last year. Sony Ericsson has said it lower the number of different models and move most of its focus from entry-level phones to high-end / smartphones. That is OK, but they need to come up with new devices at regular intervals. The number of new announced devices in the second half of 2010 was zero.

The Xperia Arc is the only model that has been announced so far this year, but we expect at least 3 new Android powered Xperia models to be announced at the Mobile World Congress in February. Xperia Play, Xperia Duo and Hallon/MT15i. Sony Ericsson might surpirse us and reveail a entry-level phone or two as well. We think that Sony Ericsson will do everything with Android and that Symbian and Windows Phone 7 devices not will be available from the anytime soon

 

Sony Ericsson announced mobile phones




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