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Sony Ericsson & Orange look for Britain's Hottest Unsigned Act

10 July 2007 by axxxr
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From the forum:
In a collaboration with Sony Ericsson and Orange, mobileAct unsigned will search for young, cool and credible bands that write and perform their own original music. Representing all music genres from hip hop to rock, bands will need to prove they have what it takes to be the next big thing.

This Autumn Channel 4 starts a nationwide search to unearth the best musical raw talent across the UK.

In a unique move mobileAct unsigned will be encompassing T4, 4music and channel4.com/4music. The series will be partnering up with the Channel 4 website which already has over 10,000 unsigned bands registered and has had huge success in uncovering  new talent and giving bands the opportunity to open the V Festival and T4 on the Beach.  Furthermore the series will engage viewers across multiple platforms using a Triple Play Strategy which includes TV, online and mobile formats.

Produced by Princess Productions, the 60 minute show will go out weekly across 12 weeks from early September until late December. T4 will be announcing news of how you can apply over the coming weeks.

The show will be hosted by an established yet to be announced, music presenter from the Channel 4 fold and the search will be led by a panel of well-known and credible artists and industry experts. The grand prize for mobileAct unsigned winners is a much-coveted major recording contract.

All the initial auditions and the selection process will take place via the web, unsigned bands will have to submit their own tracks and photos online before the best 50 are invited to filmed auditions. The series will then kick off on Channel 4 with a unique mobileAct unsigned music festival and tour where the chosen musicians will have to perform across the UK to raise support for their act from fans and genuine gig goers.

The bands will receive master classes from their idols and learn all about what it takes to make it as rock stars. They'll battle it out to win places in the live final, where one band will sign the winning recording contract.

Neil McCallum, Commissioning Editor of T4, Music and Youth says "Following on from the recent  success of T4 series', 'Chancers' and 'Musicool' we are delighted  to be embarking on another credible music series that will continue Channel 4's commitment to supporting and nurturing new music. 'mobileAct unsigned' will showcase the untapped talents of the UK's unsigned music scene and give them a very real and rare insight into the record industry. Across the series we aim to highlight the highs and the lows of being in an up and coming  band, whilst being guided by some of the UK's biggest music makers and shakers to help our bands achieve success."

Sebastian Scott, Executive Producer at Princess Productions says "This is a talent show for real musical talent - there won't be a pair of high-waisted trousers or a Technicolor Dreamcoat in sight. We're looking for Britain's best new band, whose music people will genuinely want to buy."

mobileAct unsigned was commissioned for Channel 4 and 4Music by Neil McCallum, Commissioning Editor, T4 & Music. The series will be produced by Princess Productions. The Executive Producers are Sebastian Scott and Henrietta Conrad. Princess also produces the Rose d'Or winning The Friday Night Project (now in its fifth series) with Alan Carr and Justin Lee Collins. www.mobileact.co.uk

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