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Sony Ericsson goes with Gracenote for its New Walkman models W910,W960 and the K850 Cyber-shot

14 June 2007 by axxxr
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Sony Ericsson has tapped Gracenote to power a sideloading-enabled mobile music platform.Sony Ericsson will embed the offering on all its music-enabled handsets starting with the new Walkman models W910, W960 and the K850 Cyber-shot.

The new platform includes features such as search and discovery, song identification and playlisting, and is designed to allow the easy transfer of tunes between home music libraries, online music stores and mobile phones. Users can search for music by typing in an artist, song, album or lyrics, and can use the search listings to learn more about the song, purchase a ringtone or full track or share music with a friend.

The service also includes a recommendation engine. Gracenote said Sony Ericsson will embed the offering on all its music-enabled handsets starting with the new Walkman models W910, W960 and the K850 Cyber-shot.

This is just the latest effort on Sony Ericsson’s behalf in mobile music; the handset vendor has leveraged Sony’s Walkman brand to a large extent throughout its handset efforts.

Gracenote’s technology is used by online services including iTunes, Yahoo Music and Winamp. The company’s mobile partners include Samsung Electronics Co. Ltd. and Musiwave as well as carriers such as Japan’s KDDI and Korea’s KTF.

“Sony Ericsson is a the forefront of bringing groundbreaking handsets and services optimized for music, and Gracenote’s mobile music platform addresses the increased demand for the combined convenience of a mobile handset, online store and PC, and accelerates the potential of mobile music for both the consumer and the carriers through the integration of those three domains,” said Jim Hollingsworth, senior VP of sales and marketing for Gracenote. source:rcrnews

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Comments
On 17 Jun 13:21 bryanobryan wrote
Ok! Finally!
On 14 Jun 15:02 Delta9 wrote
"Sony Ericsson has tapped Gracenote to power a sideloading-enabled mobile music platform.Sony Ericsson will embed the offering on all its music-enabled handsets starting with the new Walkman models W910, W960 and the K850 Cyber-shot.".

If you read the announcement above you'll see the models W910, W960 and K850 being mentioned. So it could be kind of a conformation of what we will see today.
On 14 Jun 14:09 wild wrote
SE rocks
On 14 Jun 12:59 axxxr wrote
Handset and Accessory announcements will follow today!
On 14 Jun 12:57 indi wrote
Not really "The next Big Thing" is it? i was expecting a far more bolder announcement today!!!!
On 14 Jun 12:51 Richard wrote
i'ts good enough

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