Sony Ericsson back on track with reported positive earnings
16 April 2010 by Olav Hellesø-Knutsen Sony Ericsson today reported positive figures for the first quarter of 2010. It is no secret that Sony Ericsson have had problems making a positive income for the last couple of years. The company started on a restructuring program back in 2008 which will be completed by the second half of 2010. The goal of the transformation programme was to reduce annual operating expenses by Euro 800 million. And since 2008, 3,150 people has left the company reaching 8,450 by the end of March 2010.
It seems like Sony Ericsson are focusing more on high-end devices as the average selling price rose since last year. The two recently launched high-end devices Vivaz and X10 have just reached the market so the sales figures for those models are most likely not countable until Q2.
Comments On 24 May 04:25 pipo wrote 'to MOl: I didn't change to SE on my last phone. The build quality of the K550i (my last SE) was so terrible that I swore it would be my last. In fact I did turn to Samsung. And bought their most hyped but equally most hated Samsung Omnia 1 (SGH-i900). Which, as it turned out, is after the right firmware upgrade the best Windows Mobile device that I ever had. It's loud. Takes terrific pictures (without tweaking). You can use the LED-flash as a torchlight (like on many SE phones). There's software that automagically records phone-calls (in-callrecording), even when the conversation is on a bluetooth headset. Unlike SE where you have to press some keys to achieve this. There's some amazing turn-by-turn navigation. Great games. And it's fast (enough). Problem is I also played with it's descendant the Omnia 2 (i8000) and that one sucks big time. So again this is going to be my last Samsung phone either. I've got no idea what my next one will be. But I doubt it'll be an SE. On 22 May 13:50 mol wrote go on SE i'm behind u , i've changed my cellphone 6 times, and all of them are SE On 22 May 13:28 SE wrote 1) As long as these jobs are in china I don't care. Europe has had enough to suffer (and more to come of you see what EU-politicians have in store for us, with regards to taxes, for the next couple of years) 2) If their phones where of better build quality (like they used to ben when it was Ericsson) then they wouldn't be in this mess! 3) If they shortened the time between anouncing a phone and actual release then they wouldn't be in this mess! 4) If they'd listened or at least looked at what ppl say (in this and other SE-devoted forums) about their phones (especially the things that can be improved) then they wouldn't be in this mess. I'd say, why don't we just dutch our SE-0phones and buy Samsung. (As if that's any better!) The problem is that the other phone manufactors aren't any better. Samsung (the biggest party) doiesn't listen to their customers either. They make the same chinese crap as all the other do. So in time they'll loose customers. Oh Well. At least SE isn't going bancrupt (for now). In that respect. Well done, SE. On 14 May 12:20 cc wrote They sell less mobile currently but most of mobile with problem and unable to solve.... Also make more people jobless. This is not a great company... On 25 Apr 09:36 jan wrote but again they treat there workers like the are like nothing..Its not great making profit because of bad behaver they cut of about 4000 workers threre incom.Not because of great phones On 23 Apr 02:45 Prom1 wrote Great job :SE:!! - The huge restructuring costs last quarter finally paid off - time to become publicly traded with dividends to sweet the financial coffers for the future (with largest stake holders being Sony & Ericsson, of course). Something in the math doesn't look right at first glance though: Income before taxes (IBT) (Euro m.) -370 -190 18 IBT excl. restructuring charges (Euro m.) -358 -40 21 Net income (Euro m.) -293 -167 21 how does NET income become greater than income before taxes - without a cash inflow by investment which is not reported in the short above? Am I missing something?! On 18 Apr 10:23 razec wrote Well done SE, keep up the nice work On 17 Apr 18:07 jan wrote They sell less mobiles but they make more people out of jobb thats wy they making profit.... On 17 Apr 15:49 korbindallis wrote such good news :) never doubted :se: On 16 Apr 17:13 dancingfate wrote Great job Sony Ericsson.... |
The number of units shipped was reduced from 14.5 million during Q1 2009 to 10.5 million in Q1 2010. Average selling price per unit rose from 120 to 134 Euro. Income before taxes in Q1 2009 was -370 million and ended on 18 million for Q1 2010. 
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