Esato

Sony Ericsson Appoint Saatchi & Saatchi as Global Advertising Agency

13 September 2006 by axxxr
News Articles:

Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Motorola Droid 2 Global
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR
The appointment is effective immediately and Saatchi & Saatchi will now start work on new campaigns to break in 2007.

“The team at Saatchi & Saatchi clearly proved to us that they have grasped what Sony Ericsson stands for and most importantly our evolutionary path for the future. We look forward to our new partnership with Saatchi & Saatchi and to begin working with them on our forthcoming campaigns," said Dee Dutta.

"We are thrilled that Sony Ericcson have put their faith in Saatchi & Saatchi London and in our network, after taking on some of the best global agencies in a formidable competition. We look forward to working with such an ambitious and visionary Client and to delivering ground-breaking work the brand deserves," comments Lee Daley, Chairman and CEO of Saatchi & Saatchi London.

Details regarding the appointment of Saatchi & Saatchi are being finalized. Saatchi & Saatchi was chosen after a competitive pitch that included DDB London, Publicis and McCann Erickson. The appointment does not affect McCann Erickson’s Christmas campaign for Sony Ericsson that is due to break in the autumn. www.saatchi.co.uk





Comments
On 14 Sep 13:23 FarooqJameel wrote
I am quite happy that I have Z800i phone ,which has many function. specially connecting internet. May I know the site that I can get more details of Z800i function operating system.
Thankyou
Mobile:009607759425
Farooqjameel@yahoo.com

Back to news headlines