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Interactive bluetooth campaign with Sony Ericsson and Aguilera ringtones

13 September 2006 by axxxr
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Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR

From the forum:
Mobistar,one of Belgium's three mobile telecommunications operators in cooperation with Sony Ericsson, is launching a new interactive Bluetooth campaign.

All Bluetooth users can benefit from a unique one-week offer allowing them to receive free of charge a Christina Aguilera ringtone if they are within 30 metres of an Abribus. With this Abribus campaign Mobistar is taking the road of permission marketing.

Today Mobistar is surprising its customers and other mobile users with an exclusive Abribus campaign. The telecom operator is the first to use the new Bluetooth technology from Alterwave commercialised by JCDecaux Innovate within the 2m2 JCDecaux network. “Traditional mass communication must give way to new communication methods. This campaign illustrates the concept of interactive communication and is based on the principles of permission marketing" states Chris Van Roey, Chief Communication Officer of Mobistar.

The Abribus – equipped with a Bluetooth data server – can detect a Bluetooth-activated handset within a range of 30 metres. The consumer then receives a message asking whether he would like to receive a ringtone. If he accepts, the consumer receives from Mobistar, free of charge, the Christina Aguilera True Tone. All one needs is a True Tone compatible mobile phone with Bluetooth technology.

“Music plays an important role in the lives of young people. To create a unique music experience via mobile and to further reinforce our position with the music and youth segment, Mobistar cooperated with JCDecaux Innovate, Sony Ericsson and Sony BMG to develop this interactive campaign" comments Van Roey.

The Mobistar and Sony Ericsson interactive Abribus campaign, which is part of a global Abribus campaign, starts as of today in 8 major Belgian cities (Antwerp, Brussels, Brugge, Charleroi, Gent, Hasselt, Luik and Leuven)* and runs from 12 till 18 September. www.mobistar.be





Comments
On 16 Sep 21:37 Rolf wrote
Sounds like 'Blip' which ericsson invented quite some years ago... blip stands for Bluetooth Local Information Point.
On 16 Sep 19:12 docdibble wrote
THat's without a doubt, a moto Q. Where in this world could that look like any palm1, I do not know.
On 16 Sep 18:11 AngelCortez wrote
I like all her songs as like a virgin
On 15 Sep 14:38 hanger wrote
that shld b kool

On 14 Sep 22:31 awave wrote
they had the equivilant of this is southampton when i went a number of weeks back - just it was infra red rather than bluetooth....couldn't be bothered myself tbh. and also - that isn't an ipaq or a moto - it looks most like a pa1mone treo 700w to me....but then again thats me! (button layout!)

-|- awave
On 14 Sep 08:56 StrOmGaLD wrote
Its an IPAQ :p
On 13 Sep 22:13 Vince wrote
The do not use a SonyEricsson device on that picture. Look like Moto
On 13 Sep 22:11 rip wrote
Why not back street boys

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