SEVEN Delivers Push Email to Sony Ericsson Smartphones

SEVEN Always-On Mail comes preloaded on these devices, white-labelled with its partners, always conveniently located within a click or two from the home screen. On the device, users can find push email powered by SEVEN as Ericsson Mobile Organizer (EMO) from Ericsson, or as one of the push email brands marketed by the world’s leading mobile operators.

With SEVEN’s focus on ease-of-use and unmatched device support for push email, enterprises and consumers can get their emails in real-time, on the device of their choice. Using architecture built from the ground up expressly for mobile communication, SEVEN’s solutions are secure, optimised for extending the battery life, and effective in bandwidth usage, making it the most affordable alternative for mobile access to personal and business email and other applications.

Preloading of SEVEN’s push email software, which is specifically designed for simplified set-up for mass market adoption, has brought significant ARPU (Average Revenue Per User) increases to SEVEN’s mobile operator partners. Take-up rates for the solution have reached as high as 35% of newly sold devices, a rate previously unseen for any mobile data application except SMS text messaging.

The M600 and P990 are the latest 3G devices from Sony Ericsson and provide secure access to organisers, email, phone and the internet. Combined with SEVEN’s Always-On Mail, users can send and receive email, read, edit and re-send email attachments as well as having always-on access to their calendar and contacts when on the move. www.seven.com