Sony Ericsson’s first-ever Match in the Desert
19 February 2007 by axxxr Sony Ericsson, the global sponsor of the WTA Tour, has pulled off a major coup to coincide with the start of the 2007 Dubai Tennis Championships by holding the first-ever desert Tennis match.
Sony Ericsson WTA Tour superstars Justine Henin and Svetlana Kuznetsova kitted up for the match-up in the desert on the specially commissioned Sony Ericsson court. “I have played on clay courts before but playing in the desert is completely unique and today has been a lot of fun. Now I’m looking forward to competing hard in the Dubai Tennis Championships," said Justine Henin. The 2007 Dubai Tennis Championships kicks off today and will run through to 25 February at the Dubai Tennis Stadium. This year will be Sony Ericsson's 3rd year as global sponsor of the WTA Tour and the Dubai Tennis Championship. Sony Ericsson's continuing sponsorship of the Tour is another endorsement of the global telecommunications company’s investment in world sport. Sony Ericsson will help spectators soak up all the aces and volleys at the Dubai Tennis Stadium until the Dubai Tennis Championship Trophy is lifted on February 25. www.sonyericssonwtatour.com
Comments On 20 Feb 14:07 DADO wrote HIMARUTYUN On 19 Feb 20:06 MR wrote the gay/girl over me... youre so dam right! On 19 Feb 17:34 themarques wrote There publicity stunts are getting a bit stale, they would be better served (excuse the pun) if they invested that money into design and production. |
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