Sony Ericsson takes over title sponsorship of Nasdaq-100

The event will feature players from both the Sony Ericsson WTA Tour and the ATP. As part of the agreement, Sony Ericsson will enjoy extensive on-court brand presence, global advertising and promotional rights, top level hospitality and tickets to the championship. Mirroring their commitment to raising the ‘glamour factor’ of women’s tennis Sony Ericsson will host an annual pre-tournament VIP party in Miami. A new logo identity that reflects the new sponsorship agreement is being unveiled today.

The Sony Ericsson Open is a mandatory tournament on the men’s ATP Masters Series and the women’s Sony Ericsson WTA Tour. Played on hard courts, the tournament’s reigning champions are Roger Federer and Svetlana Kuznetsova. Running over 12 days, 96 men and 96 women compete for the $6.9 million equal prize fund. As the leading international professional tennis tournament outside of the four Grand Slams, the tournament attracts more than 270,000 spectators and is broadcast in over 150 countries. The tournament, owned and managed by IMG, was founded in 1985.

Sony Ericsson will use this landmark sponsorship as a platform to further develop its brand profile in the Latin and North American regions. The prominent stature of the tournament and its glamorous location complement the Sony Ericsson brand proposition perfectly.

Sony Ericsson has been the global title sponsor of the Women's Tennis Association since 2005, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. Its involvement has created a natural platform for the convergence of technology, design, music and fashion allowing Sony Ericsson to bring a number of innovations to the women’s game including, live scoring, instant replay, pre-match player interviews, interactive mobile phone content, music acts and the dazzling pre tournament parties. more information can be found here.