Sony Ericsson signs on Hrithik Roshan as brand ambassador
29 March 2007 by axxxr Sony Ericsson announced Bollywood superstar Hrithik Roshan as the company's brand ambassador for India and SAARC countries. Sony Ericsson India General Manager Sudhin Mathur made the announcement in Mumbai. Hrithik will be endorsing all Sony Ericsson products and will be part of the company's marketing initiatives. The company aims to strengthen its commitment to the Indian market. Sony Ericsson has leveraged the platform of 'Entertainment' via several initiatives focused on Bollywood and sports. With this announcement, Sony Ericsson takes forward its association with Bollywood and entertainment in India. "Superstar Hrithik Roshan was an obvious choice for us, as he is the perfect synonym for the Sony Ericsson brand values of performance, lifestyle and entertainment. Similar to Sony Ericsson, Hrithik Roshan connects with audiences at an individual and collective level and is aspirational and cool for the youth. Hrithik is energetic, stylish and selective, Mathur added. This deal has been facilitated by Carving Dreams Entertainment Private Limited,an entertainment marketing outfit. source:indiantelevision  Comments On 28 Apr 09:58 nikitajain wrote he is the perfect one ucche log ucchi pasnd On 13 Apr 12:04 Aamir00923336191919 wrote "Roshan" in Hindi means "Bright/Light up" Lets see how this Roshan can make SE's sales bright. Wishing him best! On 10 Apr 17:23 Oma wrote hot but gay pitcure On 3 Apr 15:15 Deepu wrote He is one of the worst actor of the industry. Shahruk is the best choice. On 2 Apr 21:14 phoneyericsson wrote why is it that every time i criticise SE on this site my comments get censored. Yet some of the homophobic retoric mentioned bellow is still listed. Hmm i suspect a conflict of interest? On 1 Apr 17:15 Durgesh wrote He is a good choice. HAs a gr brand value in India and also given hit movies in quick succession. Takes lot of efforts and acts also well. Abhishek is the worst actor , still papa's boy, his brand is mainly attached to that of BIG B. Gr choice , good luck On 1 Apr 12:08 WhiteEye wrote Aishwarya Rai is much more better!!!!! On 31 Mar 23:55 govigov wrote WTF? which idiot did this blaphemy let me say.. i hate this guy.... couldn't they get someone else? the good choice was abhishek, but let me see, he is already booked by moto and he is doing an awesome job. bloody idiots. SE as it is was selling fine. ppl will just stop buying because he is their brand ambassador. what a loser. On 30 Mar 20:08 Harry wrote He is just the perfect guy (not a gay) as a brand ambassador for SE... His personality and style matches with SE best and I can't think of anyone more suitable... Those who think amir or sanju or anyone else, plz be practical guys and don't think which actor u like would suit SE best... On 30 Mar 15:22 Anand wrote asians love him... nd hes in top best looking asians... On 30 Mar 14:47 horny wrote "I will be enjoying all my personal music on my Sony Ericsson Walkman Phone and taking personal photographs with the Cyber Shot phone" so will he be carrying around a walkman AND a cybershot phone all the time?? looks like the brand ambassador doesn't know that SE don't offer both brandnames in 1 phone.. Ohh...yeah,he is sooo gay. On 30 Mar 14:42 Akram wrote Sunjay Dutt or Aamir Khan would be best choice On 30 Mar 12:08 Ranjith wrote cool.... he aint gay and disgusting BTW R On 30 Mar 11:19 khaN wrote hritik is a gay :S On 30 Mar 10:40 Nick wrote *SPEWS* EEEEEEEEEEEEEEEWWWWWWWWWWWWWW Use a chick and a guy CHICK FOR MALES GUY FOR FEMALES AND HE IS DISGUSTING On 29 Mar 23:18 deepsme wrote NICE!!!... |
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