Sony Ericsson ranks highest in Customer Satisfaction
20 November 2006 by axxxr Sony Ericsson ranks highest in satisfying customers who have owned their current mobile phone for less than two years, according to a J.D. Power and Associates report.
The study measures customers' satisfaction with their wireless handsets based on five key performance factors. In order of importance, these are: physical design (24%); operation (22%); features (20%); handset durability (19%); and battery function (15%). The study also found that the average reported purchase price for a wireless handset has increased for the first time in two years. The average purchase price cited by users for a mobile phone is US$94 - up US$8 from the first volume of the study in 2006, which was released in May-and marks the highest average price paid for a phone since 1994, when phones averaged US$99. Sony Ericsson receives the highest ratings from customers in handset durability, and also performs particularly well in features and battery functionality. LG, Sanyo and Motorola, respectively, follow Sony Ericsson in the overall rankings. "Sony Ericsson has come a long way in enhancing overall customer satisfaction, as efforts to improve their product lineup have really paid off," said Kirk Parsons, senior director of wireless services at J.D. Power and Associates. "New model offerings and a general improvement in overall reliability have enhanced the user's experiences and elevated the brand to the top of the rankings. In fact, Sony Ericsson has recorded the most improvement of any brand included in the past three study reporting periods starting in 2005." source:cellular-news www.jdpower.com Overall Wireless Mobile Phone Rankings
 Comments On 20 Nov 21:09 AydaHanamirian wrote Service for P900 is no good On 20 Nov 21:09 yo wrote Sony Ericsson Rules! On 20 Nov 20:10 kahmeelo wrote Sony Ericsson rocks f**k all you mark down sony ericsson On 20 Nov 17:38 Maziar wrote down with nokia....I love u SE forever.... On 20 Nov 17:16 peter wrote This is very much true as in the case of Walkman and Cybershot phones but in the case of p990i, I was not very happy. but sony ericsson has absolutely gained over Nokia for the last 2 years. On 20 Nov 17:01 zakc wrote I guess it holds true because p990 owners don't make up a bulk of their main customer base. I hope that they don't spend too much time patting themselves on the back. On 20 Nov 15:15 Devvo wrote best of a bad bunch comes to mine. SE has pretty poor customer service,i dread to think what the others are like On 20 Nov 13:14 Steve wrote The others must be real bad then if SE has come out on top On 20 Nov 11:50 Wynand wrote Way to go SonyEricsson!! |
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