To promote the K300i, the handset manufacturer has launched www.shameacademy.com a dedicated website on which students can post photos taken on their phones and vote for their favourite, with the winner receiving a phone.reports Brand Republic.
Shame Academy will be backed by a guerrilla marketing drive, devised by Campus Group, which will run across university campuses and student unions.A viral email will also be sent out.
The K300i handset forms part of Sony Ericsson's plan to become the leading camera-phone manufacturer.
Its launch will be followed later this summer by that of the much-anticipated W800,the first collaboration between Sony Ericsson and the Walkman brand.
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