Sony Ericsson opens London store
28 November 2006 by axxxr Sony Ericsson opened its first ever global flagship store on Kensington High Street in London this week.
The 35,000 sq foot store is the first in a series of flagship stores to open in big cities around the world to encourage customers to play with handsets. MD John Harber said he had a "hatred for dummy handsets", adding: 'We've got these little guys making fantastic phones in Lund (HQ in Sweden) and they come over and see us putting these plastic dummies in stores. It doesn't do them justice.'Harber said the store is expecting to lose some handsets to thefts but security barriers and a guard at the front will be put in place.'We will lose some [phones]. But the overall benefit is more important.' Sony Ericsson's retail chief Salvatore D'Angelo offered Harber the chance to open the first flagship store London shortly after the UK MD joined in April. The company approached Carphone Warehouse to run, stock and staff the store as well as help find a location. 'With Carphone as a partner we looked at locations with the right footfall in quality as well as volume footfall,' Harber said.The lease on the Kensington site was signed three months ago. It officially opened on Monday, with the store coming close to selling out of accessories almost immediately. source:mobiletoday
Comments On 2 Dec 16:15 abrahimO wrote i thenk nokia bateer On 2 Dec 02:38 dan wrote checkland kindleysides designed there store. On 29 Nov 14:43 Enigma wrote QUOTE: I assume they'll only be selling SE phones which means people have the choice of what? 10... 20 phones?... what's the point? Possibility of actually testing new phones and handling them, getting informed information forthcoming releases rather than the crap fed by outlet stores, possibility of it being a full service centre for help and advice, ful range of genuine accessories that match SE's phones - try going into any other store to get a P990 case!! Let's see some mroe stores around the country! On 29 Nov 13:44 Steve wrote MD John Harber said: 'We've got these little guys making fantastic phones in Lund (HQ in Sweden)" does he not mean China ?????????? On 29 Nov 05:38 amnesia wrote There has always been a Sony Ericsson store in Bahrain for a few years now... It's on Exhibition Road, Gossi Center On 28 Nov 23:17 axxxr wrote Its shut now! lol On 28 Nov 22:36 mcrosser wrote I want to go there now !! :D On 28 Nov 21:24 Senna wrote I want a Sony Ericsson store in Amsterdam :| :( On 28 Nov 20:27 dave wrote 35,000 sq foot store? I assume they'll only be selling SE phones which means people have the choice of what? 10... 20 phones?... what's the point? On 28 Nov 20:03 Maziar wrote Well done SE!!.... On 28 Nov 19:49 WirralBagpuss wrote OOOH ! I say that looks very swish indeed !!! :) Hope they build more of these shops outside London !! ;) On 28 Nov 19:17 axxxr wrote I've no idea,but i presume since its part of the CPW it was one of their design team who build all their stores! On 28 Nov 18:57 craig wrote axxxr do you know who designed the store? |
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