Sony Ericsson is Named Innovations 2007 Design and Engineering Best of Innovations

The Best of Innovations awards are given to the most highly honored products in each of the 31 product categories within the Innovations Design and Engineering Awards.

Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.

The Sony Ericsson MBW-100 is the first mainstream analog Bluetooth(TM) watch to combine style and technology. The watch allows you to discreetly see who is calling and handle those calls, as well as notification of text messages. Additionally, if you have music on your phone, you can use the watch to let you start, stop and skip music tracks.

For the past several years, Sony Ericsson has annually introduced innovative mobile phone accessories using Bluetooth(TM) technology. The Bluetooth(TM) Watch MBW-100 joins the family of fun products including the toy remote control car CAR-100 to cool features such as voice dialing and Auto pairing(TM).

Crafted from high quality stainless steel with a silver facia, the Sony Ericsson MBW-100 Bluetooth watch allows a whole new way of responding to incoming calls in a discrete manner when it is not possible to pick up your phone. When a call comes in, the callers name or number is displayed on the stylish OLED display beneath the watch face. When taking the call is not possible, simply press a key on the watch to send the caller to voice mail.

As a widely renowned consumer technology awards program that began in 1989, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by CEA, the producer of the International CES, the world's largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

Sony Ericsson's MBW-100 Bluetooth watch will be displayed at the 2007 International CES, which runs January 8-11, 2007 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category at Innovations Plus at the Sands Expo and Convention Center, Booth #68747. New for 2007: High-Performance Audio (HPA) Innovations Honorees will also be exhibited in The Venetian on the third floor, across from the San Polo Ballroom. Best of Innovations honoree products will also displayed at the Grand Lobby of Las Vegas Convention Center, next to Experience CEA, and at CES Unveiled: The Official Press Event of the International CES. Visit www.CESweb.org/innovations for details on Innovations 2007 Design and Engineering Honorees.

Products entered into Innovations 2007 must be available to market to U.S. retail outlets or the company website between January 1, 2006 and June 30, 2007. The Innovations entries are judged based on the following criteria:

     *  Engineering qualities of the product, including technical
         specifications and materials used
     *  The product's intended use/function and user value
     *  Aesthetic and design qualities (using visuals provided)
     *  Unique and novel features
     *  Contributions to consumers' quality of life
     *  Impact on the manufacturer's business model

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs. www.sonyericsson.com/us