Sony Ericsson Championships Officially Launches in Madrid
11 May 2006 by axxxr In recognition of Sony Ericsson’s role as title sponsor of both the Tour and the Championships, and in taking women’s professional tennis to the next level of entertainment through technology, innovation and investment, the new “Sony Ericsson Championships" name and logo were unveiled today.
The race to the 2006 Sony Ericsson Championships, the richest and most prestigious women’s sporting event in the world, officially launched today with the unveiling of a new name and edgy advertising campaign in the city of Madrid, host city of the event. Global superstar Maria Sharapova and women’s tennis legend and official Championships Ambassador Arantxa Sanchez-Vicario introduced both the new name of the Championships – the “Sony Ericsson Championships" – as well as the advertising campaign, IGUALES, designed to showcase the power and excitement of women’s professional tennis. With Sony Ericsson on board, the 2006 Championships is expected to be the most compelling and innovative season-ending event in the over 30 year history of the Championships, and will include television innovations, electronic line calling and use of mobile technology designed to bring fans closer to the top 8 singles players and top 4 doubles teams in the world than ever before. The 2006 Sony Ericsson Championships will take place at the Madrid Arena, a world-class venue that seats more than 9,600 spectators and has been the home of the ATP Masters Series Madrid since 2002. Manolo Santana and his team will promote the Championships through a significant marketing and advertising campaign, further enhancing the global prestige and exposure of the $3 million tennis event. The Sony Ericsson Championships has attracted an unprecedented group of A-list global sponsors, including Sony Ericsson, Porsche, Whirlpool, Dubai Duty Free, Hugo Boss, Wilson, Schweppes, Grupo Prasa, Estrella Damm and the Westin Palace Madrid, among others. Additionally, the Sony Ericsson Championships is once again set to be broadcast to millions of viewers across six continents and over 70 countries throughout the world, including via TVE Spain nationally (which will be broadcasting all matches), and Eurosport across its 54 country Pan-European platform (which will also be broadcasting all singlesmatches).www.wtatour.com www.sonyericsson.com/tennis
Comments On 12 May 07:22 lazyguy wrote Sony Ericsson should sponcer sports like Basketball in US and Soccer/F1 in Europe for more consumer attention...for they have more fan following worldwide....not women's tennis.Whats a boring game. On 11 May 22:27 Pit wrote it was in Warsaw first |
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