Sony Ericsson announces J220, J230 and Z300 expanding the entry level range

15 November 2005 by
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Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR
• Sony Ericsson J220
• Sony Ericsson J230
• Sony Ericsson Z300
Sony Ericsson is strengthening its product line-up with the introduction of three new handsets offering a combination of design quality, ease of use and value that reaches out to a broad range of consumers with basic mobile phone needs for calling and texting

The new models are:

  • J220 – a stick phone optimised for ease of use with simplified one click menu access
  • J230 – a stick phone offering simplified menu access along with the benefit of an FM radio
  • Z300 - an attractive clamshell with beautiful design lines

These new phones will appeal to consumers looking for handsets with great design from a trusted brand that are reliable, affordable and simple to use. Each handset has its own appeal and is firmly focused on making voice and text communications as easy as possible with the use of features such as one click navigation, single icon menus and colour screens. Sony Ericsson J220 J230 and Z300

“We are continuously expanding the Sony Ericsson offering to a wider range of consumers and customer needs," said Steve Walker, Vice President Product Marketing. “With this launch, even more people that aspire to the Sony Ericsson brand can now afford to own one of our handsets and importantly, they have real choice from a range of phones, all of which are simple to use and beautifully designed."

J220 – Simplicity and ease of use
The J220 is designed for ease of use. Consumers can choose their most familiar menu - either a single icon menu that is visually simple or the popular Sony Ericsson multi-icon menu that gives an at-a-glance overview of all the key functions. The one-click navigation key and icon markings on the navigation key make it simpler and easier to access the most commonly used functions. It has a large storage capacity for phone numbers (up to 500) and SMS (up to 200) and Style-Up™ covers are available from accessory outlets allow personalization. J220 is available in smooth black or sky blue.

J230 – Stay tuned in
A built in stereo FM radio enables consumers to be always tuned into their favourite stations for music, sports or news with the click of one button from the navigation key. The phone also comes equipped with a stereo hands free to enhance the user experience. A speaker phone in the back of the phone completes the package. J230 also allows a choice between the single or multi-icon menu styles and easy access to handset features with the one-click interface. Listening to the radio, answering a call, looking up a phone number, and starting an SMS message are all done in one click. The J230 comes in cosmo white, cherry red or deep blue and can also be personalised with the Style-Up™ covers. In addition J230 offers a large phone book (up to 500 phone numbers) and large SMS storage (up to 200)

Z300 – An elegant clamshell
This small, elegant clamshell available in granite grey or amethyst purple has great appeal for the style-conscious individuals looking for a simple phone that fits their mood, taste and lifestyle. Open the clam to reveal a bright, sharp colour display and a surprisingly large keypad plus a navigation key that reaches all the main functions in one click. Close the clam to lock the phone and the outer display shows the clock and incoming caller information. The Z300’s focus is on voice and text, but it also offers a phone book, calendar, reminders and alarm clock. Also it offers consumers to personalize their phones with the Style-Up™ covers available from accessory outlets. Also in addition there will be Crystal Décor included in every box, allowing customers to make their handsets more personal


J220 and J230 will be commercially available in Q1 2006. Z300 will be available in Q4 2005. These phones will be available in the following variants:

  • Z300i, J220i, J230i: Dual band GPRS 900/1800 Mhz
  • Z300a, J220a, J230a: Dual band GPRS 850/1900 Mhz - For Americas
  • Z300c, J220c, J230c: Dual band GPRS 900/1800 Mhz - For mainland China

Features at a glance:

Imaging and messaging   
128 x 128 pixels STN displayYesYesYes
65,536 coloursYesYesYes
External displayYesNoNo
Single icon UI and Icon desktopNoYesYes
FM RadioNoNoYes
Polyphonic ringtones - 32 voicesYesYesYes
Embedded gamesYesYesYes
Animated GIFYesYesYes
Direct links for easy downloadYesYesYes
To-do-lists with reminderYesYesYes
Style-Up™ CoversYesYesYes
Crystal DécorYesNoNo
Dual band GPRS 900/1800 & 850/1900YesYesYes
GPRS (4+1)YesYesYes
WAP 1.2.1YesYesYes
Standby time250 hours280 hours280 hours
Talk time5.5 hours6 hours6 hours


Sony Ericsson Z300

Sony Ericsson 230

Tags: j220 j230 z300

On 17 Aug 16:52 nugu wrote
l think it is a nice page;o) Way l think that. l think sony ericsson is butiful telephone. You don't think so that? :)
On 9 Jul 19:20 MansoorAli wrote
I like j220 mobile .... this mobile is very beautiful and use for easly.... it has really good appearance... and perfamance ...... i hope once i will buy it ... i hve nee to buy this mobile ...
On 25 Jun 03:01 aramat wrote
i really love the sony erickson z 300 is awesome i love it
On 22 Mar 09:54 Z300iPCSUITE wrote

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