Sony Ericsson announce the W900 Walkman UMTS phone
17 October 2005 by Olav Hellesø-Knutsen
Sony Ericsson today adds its first UMTS handset to the Walkman range of music phones. It follows the highly successful global market launch of the W800
As a music player, the W900 makes it easy to import, transfer, manage and play music from operators’ over-the-air (OTA) music download services, allowing tracks to be downloaded directly to the phone while on the move and, from a PC when tracks have been copied from the owner’s CD collection.
"The W900, along with the rest of the Walkman phone family, will establish a new life-style habit of enjoying superb quality music and video and a full internet web experience on the move from a single mobile device," says Rikko Sakaguchi, Senior Vice President, Product and Application Planning of Sony Ericsson. "In our first UMTS Walkman phone we have combined fast download speeds with superb sound quality and crystal clear 30 frames a second video recording and play-back in a really simple and easy to use device. The W900 will not only appeal as a music phone. The superb communications, multimedia and imaging functionality will appeal to all those wanting a true multi-media capable device."
Music transfer and download
Transferring digital music files from a PC to the phone is a simple ‘drag and drop’ and the W900 is also fully compatible with user-copied content from all leading music management software packages. This is particularly useful for consumers already owning another type of digital music player who want to transfer tracks that originate from their CD collection on to the W900.
The supplied Disc2Phone PC software allows the user to easily transfer music to the phone from audio CDs and a PC music collection. Disc2Phone can transfer music based on playlists and has a fun and easy-to-use shuffle functionality. The W900’s large internal 470MB user free memory provides space for between 120 and 240 songs. The storage capacity is easily increased however by inserting a Memory Stick PRO Duo, currently available in retail outlets at up to 2GB, giving space for up to 1,000 tracks. Music files can be stored in all the key formats: MP3, AAC or AAC+, MIDI, WAV and XMF.
Functionality and design
The phone swivels open automatically with the lightest of touches, revealing a large keypad. Virtually all functions can be performed with the phone closed, and users can read messages or search through their music library without opening the phone.
Imaging and multimedia
The 2 Megapixel, autofocus camera with LED flash- or picture-light is perfect for capturing priceless moments and, thanks to the Sony Ericsson dual fronted design, is operated with both hands in a horizontal position for maximum stability. The camera also shoots video at up to 30fps (frames per second), double the speed of most conventional imaging phones and the playback quality threshold for television.
With the supplied Adobe PC software, pictures and videos can be easily imported to a PC as soon as the phone is connected using the fast USB connection. They can then be edited, printed and shared using the easy-to-use and powerful Adobe software, and videos can be played back using Apple QuickTime Player.
As an entertainment device the W900 exploits the UMTS-delivered capabilities to the full, delivering fast and smooth download and browsing of video, games, sound and graphics. The high performance 3D Java gaming engine is put to the test with the embedded Asphalt Urban GT 3D from Gameloft, where users can experience the thrills of extreme racing at the wheel of the ultimate sports cars.
Imaging and messaging