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Apple brought to court in Australia because of misleading Ipad 4G advertisement

29 March 2012 by
Apple has advertised its Ipad in Australia as 4G device even though the tablet do not support the 4G spectrum used by Australian operators. Apple has now agreed to give a refund to customers feeling mislead by the 4G advertisement

Apple Ipad 4G

Earlier this week the Australian Competition and Consumer Commission (ACCC) announced that the watchdog organization would take Apple to the Federal Court in Melbourne for alleged contraventions of the Australian Consumer Law. Apple has done misleading advertisement for its new Ipad using the phrase "iPad with WiFi + 4G" while in fact the Ipad do not support the 4G spectrum used by operators in Australia.

Today Apple has announced that it will do the following as soon as it is reasonably practicable:

  • Display a statement that the "This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX Networks" in its promotional materials, on its website and online store
  • Distribute signage with the same wording to resellers to be displayed at points of sale
  • Contact by email any persons for whom Apple Pty Limited has an email address and who have purchased the "iPad with WiFI + 4G" between 16 March and 28 March 2012 (including pre-orders prior to 16 March 2012) including statements to the effect that "This product supports very fast cellular networks. It is not compatible with current Australian 4G LTE networks and WiMAX Networks" and that such persons are entitled to return the product and request a refund within a timeframe specified in the email.
As we know, trouble never comes alone. Pocket-lint has reported that the UK Advertising Standards Authority is assessing similar complaints made by UK customers. The Swedish Consumer Agency (SCA) is doing the same thing in Sweden, but because Apple does not have a Swedish office, the SCA will have to complaint to Apple's European head office in Ireland. Similar complaints have been heard in Norway and Denmark. The Danish Consumer Ombudsman advises consumers which has bought the Ipad to contact the retailer and demand a refund or return the product.
 

 


 


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Miss UK7 years, 6 months ago
Upsey apple
Btw in the USA on the AT&T network
I heard they changed the iPhones 4S
3G icon To 4G how misleading
admad7 years, 6 months ago
I heard they changed the iPhones 4S
3G icon To 4G how misleading

Yes they did, and it's not misleading, it's symply MAGICAL and AMAZING, however it just doesn't work
Miss UK7 years, 6 months ago
Thats why tons of AT&T consumers are
I wish networks did that overhere get apple to change the 3G icon to 4G

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