Fantastic Four Suite Of Mobile Products

MFORMA Group, Inc., the leading global publisher and distributor of mobile entertainment, has launched a suite of mobile products based on FANTASTIC 4, the new Twentieth Century Fox motion picture event. The suite of Fantastic 4 products includes a state-of-the-art mobile game plus wallpapers, cell phone themes, voice tones, ring tones and ring backs based on defining scenes and voice clips from the movie. The products are being released amid the biggest marketing campaign ever conducted by MFORMA for the launch of mobile products. MFORMA’s global marketing activity, conducted in conjunction with Marvel, Activision, Twentieth Century Fox, and Fox’s global promotional partners, comprises more than 25 individual campaigns running concurrently in 20 countries around the world.

The Fantastic 4 promotional campaigns are running on virtually every marketing channel—outdoor print and cinema ads, TV, online, in-store point-of-sale, and SMS and MMS campaigns. MFORMA, with the largest direct distribution network in the world, is taking full advantage of its global presence as well as the tremendous global interest in Fantastic 4, one of Marvel’s most exciting and well-known franchises.

The Fantastic 4 Suite of Mobile Products q
Fantastic 4 -- The Game:
Fantastic 4, the mobile game, is an action platform game. It follows the storyline of the new Fantastic 4 movie and features the famous family of Super Hero crime fighters from the original Marvel comic. Players can portray any of the Fantastic 4 characters: The Thing, Invisible Woman, The Human Torch or Mr. Fantastic. As in the movie, each character in the game has his or her own signature powers that must be put to use in particular ways to overcome the intensely riveting challenges each must face in defeating the nefarious Dr. Doom. In one scene, as Mr. Fantastic, each player must solve tricky puzzles while rolled into a ball; in another, as The Human Torch, you have to fly around to avoid water cascading from the ceiling. The Fantastic 4 mobile game was co-published with Activision and includes gameplay based on Activision’s Fantastic 4 console game.

Fantastic 4 – Wallpapers
Mobile users can choose from multiple Fantastic 4 images in stylized black & white or full color to personalize their phones. 10 black and white images and 18 full color images are available. Featuring Jessica Alba as The Invisible Woman, Michael Chiklis as The Thing, Chris Evans as The Human Torch, and Ioan Gruffud as Mr. Fantastic, The Fantastic 4wallpapers are high quality images of the main characters and defining scenes from the movie. Logo images are also available.

Fantastic 4 – Color Animated Screensavers
Choose from five exciting images that activate whenever your phone is idle---The Thing, Invisible Woman, The Human Torch, or Mr. Fantastic, or one of the Fantastic 4 together.

Fantastic 4 – Themes
Choose from among three different Fantastic 4 image sets to personalize your phone so that menus, clocks, calendars, and icons on your phone all appear in a uniform Fantastic 4 theme.

Fantastic 4 – Voice Tones, Ring Tones, Ring Backs
Featuring the most memorable lines from the film, customize your ring tone or ring back with: IT’S CLOBBERIN’ TIME (Michael Chiklis as The Thing), FLAME ON! (Chris Evans as The Human Torch), or DON’T EVEN THINK ABOUT IT! (Jessica Alba as Invisible Woman).

“We’ve pulled out all the stops on this mobile launch," added Kranzler. “We have an entire suite of great Fantastic 4 mobile products and we have the entire world engaged to promote them. This is really going to be spectacular."

The Fantastic 4 mobile products are now available in the U.S. and are rolling out on wireless networks around the world. Please visit www.mforma.com/fantasticfour

See the Fantastic 4 website