Posted by Bonovox
This is an article I just picked up from Mobile News website
http://www.mobilenewscwp.co.u[....]me-for-sony-to-ditch-ericsson/
It seems to me that Sony seems to be blaming Ericsson for all the problems
[ This Message was edited by: Bonovox on 2011-08-18 18:54 ]
Posted by julias
I think they should both ditch each other as i think they have run their course together the marriage was great but all good things must end and they were both amazing in their own right as separate manufacturers in the first place so its time to go back to that and begin again with a fresh new start.
Posted by Bonovox
I think it will make the market more interesting & with more competition if they divorced
Ericsson & Sony with their own handsets would be something new & exciting to look forward to!!
Posted by julias
Yes we need iEricsson and iSony smartphones now!
Posted by Bonovox
oh no 
Posted by pohuman
Good news!
Posted by julias
They say the SE agreement is up for renewal in October so lets hope they don't sign up for another term together.
Posted by adsada
Hmmm...this has been mentioned many times before, I don't know if Sony would actually do it though. But more interestingly if they did, would they stick with the brand Sony Ericsson or drop it and just produced Sony phones?
I think the SE brand is pretty well known now, although funnily enough most people think Sony produces Sony Ericsson, and Ericsson is just the name of their phones, such as vaio or handycam etc. I admit back in the day I also believed this
Posted by Tsepz_GP
what will i pick?
Think i'd take an Ericsson. I can see SONY's being overpriced and arriving late to market, lol.
So yes, they must divorce, the marriage is destroying them, like Bobby and Whitney - Bobby being SONY
Posted by Bonovox
Yeah,when I hear people mention a phone made by them they say Sony. A review by Gadget Show of the Arc & Play they said the new Android phones by Sony
I think Ericsson plays more of the part in terms of design. I too would choose Ericsson as the early Sony phones were crap imo. But that may not be the case now. Would be interesting though.[ This Message was edited by: Bonovox on 2011-08-18 20:04 ]
Posted by adsada
I know how Ericsson feels, living in Scotland, all you hear all the time is England. I'll go to some European or whatever and say "I'm from Edinburgh", they reply "Oh yeah in England"
The best was I said I was from Scotland and this American said, "Oh isn't that a state in England?" True story
Anyway back to the topic, that article made it out like the 'new leaf' has failed but I think they still need time, They've had to change their whole company to a smartphone one, meaning retraining staff, gaining new contacts etc. When they set up in 2001 it took them a few years to do well 6 years to get to 103 million.
I think they can still be saved, another problem I believe is that people do not associate SE with smartphones. Samsung HTC, you first think ah its smartphones, but SE you still picture the java phones so people looking to buy a smartphone will go to a manufacturer with experience in it.
Posted by Bonovox
Yes or they say the UK or British
And yet 
made innovating smartphones back in the day with the P range[ This Message was edited by: Bonovox on 2011-08-18 20:16 ]
Posted by motvikt
"Sony is getting impatient", lol. Like they ever have invested technology or anything at all really in SE besides lending them brand names and giving them some camera modules. It has always been sony who has been reluctant in this relationship. Make a SE device with the oled screen and processor from psp vita and it would be an instant success. But no, it will compete with psp vita then so it will never happen.
I say f**k sony, they are dying as a company anyways. Hasnt made one successful product in many years now. This is coming from a Sony fanboy btw. (But I am a bigger Ericsson fanboy if I have to choose)
Posted by Bonovox
Samsung is now the biggest maker of micro chips & tv sets. They are over taking Sony in many ways. But as for
I think Ericsson may be better on their own. But the worry is now many people may not recognise Ericsson in the crowded market of mobiles with Samsung etc making such huge strides now. Everyone will recognise Sony but Ericsson maybe not. Ericsson were struggling before the link up with Sony am I right??
Posted by hihihans
Posted by adsada
I like how Esato is normally filled with SE fanboys, but within them, there are also Ericsson and Sony fanboys, can they be split any further?!
Posted by Bonovox
Come on Hans don't be shy
Posted by motvikt
On 2011-08-19 02:08:44, adsada wrote:
I like how Esato is normally filled with SE fanboys, but within them, there are also Ericsson and Sony fanboys, can they be split any further?!
+1 haha
Posted by pohuman
Sony alone will make a better phones..
Posted by razec
blame Ericsson? i'll blame Sony for all of that, Sony was the one who monopolizes the camera sensors on all SE devices, while providing image quality that continuously degrades in every generation, they were the ones who denied SE proper audio processors so that it won't harm the sales of their own products, they were the ones who keeps denying SE a proper gaming platform so that PSP sales won't be affected, and yes we now have the Play but with hardware embarassed by their own Vita. to be honest Ericsson was the one really working hard these days, after the K850 fiasco I can't help but blame Sony on all the mess SE has made out there. also remember that Hideki Komiyama (who worked at Sony) promised that SE will recover during his time on the company but has quit his job in the middle of crisis that started on Flint's stupid decisions (who, as far as i know also workd at Sony), now we have a new company leader who has given us good phones but thanks to Sony's restrictions Arc cannot outperform Galaxy S II in camera quality, Xperia Play, while good can really only shine if we it have tegra. the Bravia engine is a complete gimmick compared to the admittedly superior OLEDs (which is used in PSVita). I was a huge sony fan, and i even debated with Several anti-sony esato members here, but i realized they were right
I was a nokia user during the early days of 1-band/2-band GSM-based mobile phones and i loved their phones back then. honestly i never knew Sony makes phones, i like the ericsson phones too, i was familiar with these 2 models
http://www.gsmarena.com/ericsson_a1018s-114.php
http://www.gsmarena.com/ericsson_r520m-199.php
i had two friends that owns each of them
[ This Message was edited by: razec on 2011-08-19 04:19 ]
Posted by c96sthl
with the patent war gaining momentum.
I wonder do Sony have the guts to ditch Ericsson.
Ericsson have no problem with it since they have patent and know how on wireless technology.
How do Sony able to get their mobile device out? paying everyone money to use their patents? then i wonder how to stay competitive as its not easy to have their own OS....and its not easy to differentiate one self from all the Android pack......
the biggest problem in sony is the failure to get their media content hook up nicely with mobile devices like Apple did.
Until today I still don't know why they cannot get it right when they have CBS/ Columbia picture/ Sony Music.
Posted by ceaser2008
Whatever happens but we need some successfully accepted phones from
which would fit in wallet as well.
Posted by jplacson
I love how some don't know that Esato started out as an Ericsson fan site and wonder why there are so many
and fan boys here...
I agree, I was never in favor of Sony and Ericsson merging... their products got far worse after the merger and only the recent (Elm, Hazel, Xperia) models seem to have picked up where
left off back in 2002 right before Quartz was supposed to be launched. All the phones in between were stagnant tech with horrible Sony MS Duo crap. And for those that don't know... if Sony hadn't come into the pic, was in discussions with Canon to provide the camera modules... so we would've had much better cameraphones as well.
If
is dissolved and it's just Sony... sorry, I never liked their phones before... I sure as hell am not gonna stay with them without in the mix.
Posted by razec
@ceaser - And Ericsson alone can do that imho, Sony is infamous for overpricing so that would be the reason why SE products are almost as expensive as some phones with better specs. if not for the fire incident on philips factory which hit
hard, would have stayed as
@jplacson, as a
fan i don't know what would i feel if the philips factory didn't get caught on fire and crippled hard, but now i think can handle the job better. and yes canon could've given more fame in mobile imaging. could use it's full potential in the hands of without Sony restricting them.
PS: apologies for the bloat of
logos on my post [ This Message was edited by: razec on 2011-08-19 06:38 ]
Posted by c96sthl
On 2011-08-19 07:26:44, jplacson wrote:
I love how some don't know that Esato started out as an Ericsson fan site and wonder why there are so many
and fan boys here...
I agree, I was never in favor of Sony and Ericsson merging... their products got far worse after the merger and only the recent (Elm, Hazel, Xperia) models seem to have picked up where
left off back in 2002 right before Quartz was supposed to be launched. All the phones in between were stagnant tech with horrible Sony MS Duo crap. And for those that don't know... if Sony hadn't come into the pic, was in discussions with Canon to provide the camera modules... so we would've had much better cameraphones as well.
If
is dissolved and it's just Sony... sorry, I never liked their phones before... I sure as hell am not gonna stay with them without in the mix.
that's bad if they don't know the history. It took me almost 7yrs to get my T39 failed to work.
I doubt any SE phone can last that long.
Posted by Dups!
On 2011-08-18 21:02:39, Tsepz_GP wrote:
what will i pick?
Think i'd take an Ericsson. I can see SONY's being overpriced and arriving late to market, lol.
So yes, they must divorce, the marriage is destroying them, like Bobby and Whitney - Bobby being SONY
Bobby and Whitney?
Well put there, Tsepz!
I prefer Ericsson and I don't see Sony making it on its own. They are already failing in their own huge electronics company. Not too long ago they were mulling over quitting the tv market because of the hammering from Samsung, their Playstation devices are getting beaten from left to right, their hi-fis can't compete. Their cameras lag behind the likes of Canon and Nikon, basically, in almost everything Sony has fallen behind.
They are the ones that strangled SE and not Ericsson.
Interestingly, not so long ago I pointed out that I don't see this joint venture surviving that long enough.
The question is, will Ericsson go it alone should they split? I doubt it. They know very well how near impossible it will be for them to make a huge impact in this crowded and extremely competitive environment.
I'd still support them over Sony should they decide to go it on their own cause I believe they are way better than Sony and their vast experience in this field is what counts for me.
Posted by razec
They are the ones that strangled SE and not Ericsson.
[ This Message was edited by: razec on 2011-08-19 08:27 ]
Posted by argiriano
Sony have to be more Ericssonesk, not ditching them... `cause it was
that brought inovations which make me huge fan in late 90s. I`ll never forget 2001-2002 when I was using my T68 with additional MP3 player and VGA camera on the beach, playing Bluetooth games with my best friend... sending MMS trough British servers even before my provider offering this service here in Bulgaria. Where`s that inovative aproach recently? Nowhere. Sony rely on trade marks and marketing tricks, rather being inovative, creating things like and they are always behind with hardwere...
Did you see the rumors of what
offer for next Google Phone compared to others? 1.2GHz dual-core Snapdragon, when HTC offer next gen 1.8 Krait, Samsung and LG offer 1.5 TI processors. We may well suggest that next year will dissapoint once again in hardwere department. 
PS: In the same time
is still the leader in what they do - leading 4G technologies and equipment, leading chips... ect. Where is Sony? Loosing ground on TV, camera, consoles ... isn`t it obvious what should they have to do?[ This Message was edited by: argiriano on 2011-08-19 11:43 ]
Posted by Bonovox
On 2011-08-19 07:26:44, jplacson wrote:
I love how some don't know that Esato started out as an Ericsson fan site and wonder why there are so many
and fan boys here...
I knew that, I was buying loads of Ericsson handsets & then found this site when I was looking for themes when I had the original t68. I browsed alot before joining as another username, went away & came back as Bonovox. So,I knew what this site was originally!!
Posted by S4k1s
Only thing you need to remember from that article is
There is increasing speculation Sony is [...]
That is basically everything to it, speculation.
Posted by goldenface
I don't think the writer of that article is aware that the issue has been rehashed and talked about over and over again down the years.
As long as the venture stays in the black and continues making money then there shouldn't really be an issue, should there?
Posted by Bonovox
You have a point there
Posted by adsada
My thoughts as well, the main aim of a company is to make profit, its not necessary to be the biggest or most selling products to be successful, though this does tie into how much profit is to be made, and looks good for the company raises stock prices etc. SE can still function provided they hold onto some market share and start profiting.
[ This Message was edited by: adsada on 2011-08-20 17:34 ]
Posted by Dups!
Sure, the operative words there are 'as long as the company makes money...' but let's not forget that SE has just made a loss in the last quarter and they exaggeratedly blamed the Japan earthquake.
If we are to be honest, SE phones don't sell as they used to and the cause is partly that they are overpriced (we can thank Sony again on this one) and to an extent less competitive compared to the competition.
Last year I gave them the benefit of the doubt as that was a transitional period after the many months of loss-making. This year they should've known better and competed. While I acknowledge that Qualcomm delayed their dual-core processors which held them back a bit but for them to brush them aside (dual-core processors) now in Q4 as if the arc was selling better than the competition is stupidity of the highest level. They could've made a lot of sales now in this period but they opted to come up with a higher speed arc next month. The idiots at SE wasted resources on the silly walkman phones and text pro rubbish when they could've directed those resources toward a real high-end phone.
Some of you know I love this brand and it remains my number one brand to this day but as long they screw up I won't buy their phones.
I hope they make decent profits this and the next quarter cause any more losses could spell major problems. If they fail to make a profit now with all their announced phones out how on earth are they going to make a profit in Q1 next year?
There was a time when I would've shed a tear if the joint-venture went bust but now I am going to laugh at them for failing to capitalise on the two technologically gifted parents. If they fail to make this work then they don't deserve to be in this business!
SO, SE, SHAPE UP OR SHIP OUT!
[ This Message was edited by: Dups! on 2011-08-20 18:05 ]
Posted by Bonovox
I don't think Sony Ericsson phones are over priced. If you look at Samsung's top devices they are over £500. Sony Ericsson's top device the Arc was just over £400 when released. The new Mini phones are excellent value for money for the specs you get.
Posted by Dups!
You can't compare the arc to the GSII. The arc is the Desire S with a new os version.
Posted by adsada
On 2011-08-20 18:52:56, Dups! wrote:
Sure, the operative words there are 'as long as the company makes money...' but let's not forget that SE has just made a loss in the last quarter and they exaggeratedly blamed the Japan earthquake.
If we are to be honest, SE phones don't sell as they used to and the cause is partly that they are overpriced (we can thank Sony again on this one) and to an extent less competitive compared to the competition.
Last year I gave them the benefit of the doubt as that was a transitional period after the many months of loss-making. This year they should've known better and competed. While I acknowledge that Qualcomm delayed their dual-core processors which held them back a bit but for them to brush them aside (dual-core processors) now in Q4 as if the arc was selling better than the competition is stupidity of the highest level. They could've made a lot of sales now in this period but they opted to come up with a higher speed arc next month. The idiots at SE wasted resources on the silly walkman phones and text pro rubbish when they could've directed those resources toward a real high-end phone.
Some of you know I love this brand and it remains my number one brand to this day but as long they screw up I won't buy their phones.
I hope they make decent profits this and the next quarter cause any more losses could spell major problems. If they fail to make a profit now with all their announced phones out how on earth are they going to make a profit in Q1 next year?
There was a time when I would've shed a tear if the joint-venture went bust but now I am going to laugh at them for failing to capitalise on the two technologically gifted parents. If they fail to make this work then they don't deserve to be in this business!
SO, SE, SHAPE UP OR SHIP OUT!
[ This Message was edited by: Dups! on 2011-08-20 18:05 ]
I agree with the transition period of last year, the devices were not the best on the market and consquently the sales suffered due to this, but as I have said many a time this was the first year they had begun focusing wholly on smartphones
I don't think it's fair to say that they're not selling because of being overpriced. I would say the main reason for a lack of sales is due to the extremely poor portfolio of phones currently found. They realised only 3 top end smartphones, the arc, neo and play, now this is clearly pretty stupid of them - they should have brought out the pro, mini, mini pro, ray and active at the start of the year. Now whether this is due to the earthquake or not remains to be seen, but the fact is this is where the main problem lies. Another reason could be due to their lack of a real top end dual core phone, which is unfortunate that they could not produce this in the time.
I would also disagree with the fact that they focused on low end phones, and would say they should have produced more of them. The R&D costs must be pretty low considering the lack of needing to incorporate new technology. If they had produced phones around this segment as low as £20 they could have easily done well here
Posted by Bonovox
Has SE found new alternative places for components?? Have they needed to since the quake?? I wonder this cos other manufacturers source components from Japan too yet they have carried on releasing many phones. Or have other manufaturers found somewhere else?? Cos now Samsung is such a huge maker is screens and micro chips. Has the quake affected them as bad as they say I wonder?? I think they have done ok considering the quake as they still managed to keep the Arc and Play production going.
Posted by Dups!
@adsada
I wrote that the reason their phones don't sell is PARTLY to do with them being overpriced and less competitive. Those are part of the reasons. Like I wrote, if someone wants an arc at a cheaper price then the Desire S fills that gap nicely. I won't even bother with the overpriced failure- the Play.
The minis are nicely priced but again the problem is the other manufacturers, ie, HTC and Samsung, have that area covered. Sadly for SE the competition's reputation is still solid unlike theirs.
The other resons are a badly tarnished reputation (this still hurts them), very poor marketing and the ability to quickly adapt to the market.
I'm not sure I understand your disagreement about low-end phones.
[ This Message was edited by: Dups! on 2011-08-20 18:54 ]
Posted by adsada
On 2011-08-20 19:26:00, Bonovox wrote:
Has SE found new alternative places for components?? Have they needed to since the quake?? I wonder this cos other manufacturers source components from Japan too yet they have carried on releasing many phones. Or have other manufaturers found somewhere else?? Cos now Samsung is such a huge maker is screens and micro chips. Has the quake affected them as bad as they say I wonder?? I think they have done ok considering the quake as they still managed to keep the Arc and Play production going.
Can't say for certain, I don't really know much about the location of these companies' factories. But it would seem obvious that SE being have Sony and Sony being Japanese, they will source components from there?
Posted by vlotnet
I have always disliked the Sony Ericsson brand name, but I got used to it.
Would be nice to say you just had a Sony phone or an Ericsson phone like in the old days.
So they should ditch the branding. I don't know about anything else
Posted by krayzie_cat
As much as I like old Sony designs (was a big fan of their Trinitron, Walkman and ES audio lines) I always blamed the modern Sony for destroying my two favorite consumer product brands:
and Minolta 
If the
venture is seriously up for renewal I hope they just end it on October 1, 2011.
Time sure flies as I've waited almost 10 years anticipating an
come back mobile phone...[ This Message was edited by: krayzie_cat on 2011-09-05 07:54 ]
Posted by Dups!
Aahh, Minolta. That was a brand! My brother still own their camera, a wonderful kit that.
You are right and I've been saying the same thing for too long, ie, the old Sony would easily walk over anybody out there. The old Sony with Ericsson would be number 2 by now. The old Sony would embrace Ericsson's adventurous and innovative spirit and let SE be amazing.
THE OLD SONY DIED!!
This Sony is good at destroying good things because it has lost the quality of the old Sony.
I wish that Ericsson could just come back and ditch Sony. Sony can take its Cybershot, Walkman, Playstation, Bravia, etc, and keep them and let mighty Ericsson bring its innovation and technological prowess to the cellphone market.
Come on Ericsson, I will buy your new phones as I have before. Hell, I know a few people who would.
Posted by Bonovox
You know Bravia Engine on the mobiles it makes absolutely no difference whatsoever. I have on every new Xperia model I have owned turned the Bravia Engine on & off & watched videos & looked at photos of all sorts & weather it's on or off there is no difference AT ALL!! And to top that the Neo & Mini Pro all have much dimmer screens than the Arc. The Mini screen is brighter than the Pro for some reason or other. But so far all I see is a brighter screen with no visible difference at all weather Bravia is there or not. It's complete tosh. Actually,the older X10 screen was better.
[ This Message was edited by: Bonovox on 2011-09-05 15:14 ]
Posted by Dups!
While I did play with the arc I haven't got around to the Bravia engine performance. The thing with Sony is the like to throw their brand names in there hoping they will garner them sales. They used to before but people have become wiser and know that those are just meaningless brand names with no weight behind.
Walkman only meant the player and Cybershot meant just that- the empty name.
This is when they need to make a walkman phone with all the ingredients of the Sony walkman players and not just software, use the harware as well.
Cybershot should be the same camera modules on the Sony camera and not an empty name on an SE phone.
Aaargh, I'm done complaining about Sony! I'm sure some people over here are also tired of my rants.
Posted by Bonovox
I have to say this & some of you may disagree with me. But how come Nokia(N8 & some others) & Samsung can make damn good cameras on their mobiles without marketing gimmicks?? I don't think gimmicks sell anymore & like you say the public are wiser now. I could have a company,make a phone with a shit camera & plonk a name to it like say my name Cyber-Sean
but will anyone buy it just cos I claim that it is excellent in low light??Nokia & Samsung have released many decent camera's on their phones WITHOUT any names like Exmor R let the quality speak for itself.
Posted by hamendra
I think Sony Ericsson are announced best mobile phone. So i don't think that Sony will ditch to Ericsson. They should be work for long time as a partnership.
Posted by randomuser
On 2011-11-07 06:18:23, hamendra wrote:
I think Sony Ericsson are announced best mobile phone. So i don't think that Sony will ditch to Ericsson. They should be work for long time as a partnership.
Are you even serious ?
Posted by altemyr
On 2011-08-18 20:22:01, Bonovox wrote:
I think it will make the market more interesting & with more competition if they divorced
Ericsson & Sony with their own handsets would be something new & exciting to look forward to!!
I believe that there will not be any mobile phones with the Ericsson label on them, only Sony mobile phones. Ericsson is not interested in making handsets, they want to make the switches and transmission systems.
Posted by Bonovox
What name will be on the Nozomi??