Sony Ericsson launches a new redesigned web site

22 September 2009 by
News Articles:

Technical details:
• Ericsson R380
• Ericsson R520
• Ericsson R600
• Ericsson T29s
• Ericsson T39
• Ericsson T60d
• Sony Xperia A
• Sony Xperia Acro S
• Sony Xperia Advance
• Sony Xperia C
• Sony Xperia E
• Sony Xperia E Dual
• Sony Xperia E1
• Sony Xperia E1 Dual
• Sony Xperia Ion LT28at
• Sony Xperia J
• Sony Xperia L
• Sony Xperia M2
• Sony Xperia Miro
• Sony Xperia Neo L
• Sony Xperia P
• Sony Xperia S
• Sony Xperia SL
• Sony Xperia Sola
• Sony Xperia SP
• Sony Xperia SX
• Sony Xperia T
• Sony Xperia T2 Ultra
• Sony Xperia Tipo
• Sony Xperia Tipo Dual
• Sony Xperia TL
• Sony Xperia TX
• Sony Xperia U
• Sony Xperia V
• Sony Xperia VL
• Sony Xperia Z
• Sony Xperia Z Ultra
• Sony Xperia Z1
• Sony Xperia Z1 Compact
• Sony Xperia Z2
• Sony Xperia ZL
• Sony Xperia ZQ
• Sony Xperia ZR
The visual change comes shortly after the announcement of the realignment of the Sony Ericsson brand. The green Sony Ericsson circular logo are now followed by seven new colour variations

As far as I can see, only visual elements have changed. The navigation structure and content is the same. The usual green Sony Ericsson logo ball are replaced with one of 6 colour variants. Sony Ericsson says the change will expand the appeal of its globally recognized "liquid identity" logo. The company also aims to adopt a more open and questioning attitude by inviting greater consumer participation in the brand through a stronger focus on interactive digital and social media channels.

Sony Ericsson liquid identity

The earlier released press release mentioned that seven colours would be added and that means we should expect two more. The process of converting the old to a new web site is still in progress and some pages haven't been updated.

Sony Ericsson have already adopted many of Sony's brand names. For example CyberShot and Walkman. Sony and Sony Ericsson will use the "make.believe" as a group wide brand message that unites Sony's communication initiatives across electronics, games, movies, mobile phones etc.

This is actually a graphical explanation of the phrase as drawn by Sony.

Fusing communication and entertainment has been at the core of Sony Ericsson's offering since the start of the joint venture. "make.believe" aligns Sony Ericsson with the Sony Group companies and reflects the coming together of communication and entertainment. By re-aligning our brand and adopting "make.believe" we further highlight our entertainment offering to consumers," said Cathy Davies, Head of Brand Strategy at Sony Ericsson.

Feel free to use the comment field below and give me your best guess how much this kind of re-branding will cost.

Old design
Sony Ericsson old web site


Updated / new design
Sony Ericsson new web site

On 28 Sep 18:33 SHEHZAD wrote
On 24 Sep 06:08 korbindallis wrote

what phone spec page are you looking at? its got all the info you need to know if you want more go to the developer page if you didnt know that
On 24 Sep 03:55 John wrote
website not attractive,looks outdated.Still not much information on phones specifications,just have a look at nokia website.Very dissapointing indeed.
On 23 Sep 19:46 JohnyCar wrote
Want Satio!!!!
On 23 Sep 18:41 thefanboy wrote
want phones, better phones. period
On 23 Sep 04:20 Anonymous wrote
Welcome back SE

Back to news headlines