Orange Launches Mobile Sat Nav

Powered by Webraska, a leading provider of GPS navigation solutions, Sat-Nav from Orange can be used when walking, cycling or driving. Rather than having a specific device just for this application, Sat-Nav from Orange works on a range of mobile devices making it a cost effective business investment. All maps and live traffic updates are held on a central server and are downloadable from the internet via Wifi, 3G, GPRS or the Orange EDGE network onto the mobile device. This saves precious memory space and ensures that maps and points of interest are always up to date.

Sat-Nav allows users to save time, fuel and money by working out the most efficient route to a destination. According to navigational analyst Canalys "The mobile GPS navigation market is doubling year on year in EMEA. By the end of the year 14 million Sat Nav units will have been sold in the UK of which around 1 million will be on smartphone devices." Sat-Nav on mobile devices means that users are free from the constraints of having a fixed device. Users can switch modes of transports, whether it is pool, hire or their own cars and can even get directions when walking. 

The application is quick and easy to install on a number of mobile devices and once installed, it is easy to download routes. The detailed maps from NAVTEQ are stored on Webraska's servers and hold information on hotels, restaurants, parking and other useful points of interest as well as speed cameras and live traffic information. The maps are updated every three months and therefore more up to date than standard Sat-Nav devices for which users need to buy new maps on an annual basis.

Once each route has been downloaded, Sat-Nav from Orange provides GPS-triggered real-time, turn by turn voice instructions, clear maps with road names and pictograms of turns, which provide accurate directions, even in the most built up areas. Favourite routes can be saved to mobile devices. The real-time road traffic information allows routes to be optimised according to traffic conditions and enables automatic re-routing should traffic conditions become challenging.

Pricing & Availability
Sat Nav from Orange is priced at £150 excluding VAT. This includes the software license, a GPS receiver with in-car charger and a car windshield or fan grid for the mobile device. The download of journey routes will be charged at standard pay as you use data rates.

Real time traffic information is available for an additional annual charge of £27.59 excluding VAT. Maps for all of Europe are also available for an additional annual charge of £27.59 excluding VAT.

Sat Nav from Orange is available on a wide range of devices and five different operating systems . In terms of coverage the application includes mapping for the UK, Ireland, Belgium, Luxembourg and The Netherlands as standard, and easily extended to all of Europe. Service and availability are subject to terms and conditions. Further details can be viewed at www.orange.co.uk/business/satnav and the application is also available from Orange's SME applications showcase - an online portal that delivers easy-to-use business tools for small business customers to help them manage every element of their business for further details visit www.orange-applications.com