Official UK launch of Tocmag: ‘the mobile MySpace'

The magazines can be filled with up to six pages of text, photos, audio and even video. It’s little wonder trend-spotters are calling Tocmag ‘the mobile MySpace’.

They’re incredibly easy to create: anyone with access to a computer and the internet can build a Tocmag. A text and image Tocmag can be built and downloaded in under five minutes. Once created, Tocmags can be downloaded via mobile internet to a limitless number of phones.

Tocmags are automatically stored on a phone’s memory, so they can be read anywhere  regardless of whether you have mobile reception.

During Beta testing phase, an incredible 10,872 Tocmags were built and 123,523 downloads made. These figures were generated entirely by word-of-mouth recommendation.

The most popular Tocmag currently is ‘dirtysecrets’ which lists strangers’ confessions (download www.tocmag.com/dirtysecrets to your mobile to get the latest edition). It has already generated nearly 5000 downloads.

The variety of Tocmags already in existence is testament to its versatility. These include several virtual business cards, travellers’ logbooks (full of photos, video and commentary to send to friends and family at home), ‘Private’ Tocmags exchanged between couples and even a weekly church newsletter,the possibilities are endless.  www.tocmag.com