O2 Launches its 3G service today

1 February 2005 by axxxr
O2 enhances mobile information,Entertainment services and handset range with new generation mobile technology
  • Attractive portfolio of new 3G devices from 1 February
  • Includes the exclusive O2 X4
  • 'Intelligent' O2 Active information and entertainment portal with greater access to compelling content and services
  • Video Calling for same price as voice calls*
  • Faster network with seamless experience across 2G and 3G
  • Clear and simple pricing

O2 today announced that it will introduce a range of attractive new handsets and an enhanced O2 Active portal over its 3G network. The move builds on O2's leadership in non-voice services and unique O2-branded handsets. 3G services will be available for Pay Monthly ("postpay") customers from 1 February and Pay & Go ("prepay") customers shortly thereafter.

Consumers who purchase 3G devices from O2 will enjoy a wider range of new and original content, including; film from Warner Bros Online (previews, behind the scenes and interviews); lifestyle from titles such as GQ, FHM and Glamour; the latest music videos and tracks from major recording artists and MTV; news from ITN; and sports, including England Rugby and Arsenal Football. They will also benefit from faster download speeds and video calling. The launch also marks the arrival of a new and improved version of the innovative O2 Active portal, which has been re-designed to take advantage of richer, faster, more capable 3G-based features.

To mark the introduction of its 3G service for consumers, O2 is launching the only own-branded 3G handset in the UK market to date - the competitively priced O2 X4.

Based on the highly successful design principles of its existing X-range of handsets, which includes the popular O2 Xda II®, the O2 X4TM sports a sleek clamshell design with a high-quality 262,000-colour main screen display. The O2 X4 is equipped with a 1.3 mega pixel camera with an 8x zoom lens and advanced 'flash mechanic'. It also includes an MP3 music player, video downloading and streaming capabilities, 10Mbytes of phone memory and 64Mbytes of additional capacity via a removable memory card.

"Matthew Key, the new CEO of O2 UK, said: "Our 3G launch is the perfect evolution of our successful non-voice services strategy into a world of richer information and entertainment content, faster speeds and new interactive services. With an industry leading 25% of our revenue from non-voice services, we've developed a successful "data" formula that we bring to the 3G world -- compelling devices, great customer experience, ease of use, personalisation and value for money. We believe the service will initially appeal to a core group of pioneering customers, building towards mass market adoption in the latter part of 2005."

Comprehensive Handset Range
In addition to the O2 X4, O2 will offer 3G customers a range of handsets from leading manufacturers, including the Nokia 6630, Samsung Z107, Motorola V975 and the Sony Ericcson V800. This will be expanded going forward through existing handset procurement channels and the NTT DoCoMo Inc., partnership.

O2 Active
The new O2 Active 3G service offers intelligent, personalised and faster access to a wide range of unique and innovative content. A new customisable home page automatically updates to reflect individual and personal preferences.

This includes interactive gaming, music videos and full track music downloads, featured artists and bands, sports highlights and new custom mobile micro-sites from O2's content partners such as Ministry of Sound, Ents 24, Time Out, Emap, and MTV, all of which have been identified as having a strong appeal to O2 target customer groups.

O2 Video Calling
Owners of specific handsets will also be able to make video calls across the O2 and all other UK 3G networks, allowing them to see as well as hear each other.

The new 3G services will be priced at identical rates as existing GPRS (2.5G) tariffs. O2 video calls will be priced the same as voice calls for a promotional period*. Content will continue to be a combination of free, pay per use and subscription based pricing.

O2's 3G services are now available in the key conurbations throughout the UK including over 20 major cities and towns from Aberdeen to Southampton. O2 is continuing to rollout its service and is aiming to achieve 50% coverage by June 2005.

Tariff table

 O2 100O2 200O2 250O2 MAX 1000
O2 X4£29.99£29.99£0£0
Samsung Z107£79.99£79.99£49.99£49.99
Nokia 6630£129.99£129.99£99.99£99.99
Monthly Subscription£25£30£35£75
Inclusive Minutes (Voice and Video)

(UK only)
100 anytime including Xnet200 anytime including XnetFrom 250 anytime including Xnet1000 anytime inc. Xnet and VAS
Inclusive messages100505050
"Double O2" promotion available in O2 stores 200 minutes 200 messages400 minutes 100 messages500 minutes 100 messages2000 minutes 100 messages
Inclusive browsing100 Kilobyte (KB)
Voicemail 90110p anytimeFREEFREEFREE
UK fixed-line numbers10p anytime10p anytime10p peak / 5p off-peak4p peak / 2p off-peak
Browsing in the UK£2.35 per megabyte
Text Messages12p - sent in the UK to UK network mobiles
Picture messages 25p - (sent in the UK) per message

- All handsets will be available nationally
- All tariffs will be available to all customers regardless of handset
- O2 is the only UK operator to offer voice, video, text and picture messaging within all core post pay tariffs
- All tariffs include 100kb data browsing
- 1MB is equivalent to browsing 150-200pages, depending on content. Minimum charge per page is 1p.
- Until end of March 2005 all O2 tariffs have double promotion- offering double talk, video and messaging - exclusive to O2 stores
- O2 X4 on pre-pay will be priced at £249
- Nokia 6630 on pre-pay will be priced at £399

Bolt Ons
- Unlimited O2 Active browsing bolt on for £4, with fair usage policy of 5MB
- Flexible range of messaging bolt ons that allow customers to send text, picture and video messages from £3 for 50 messages to £30 for 1000 messages

* For a three month promotional period (up to end of April 2005) video calls will be included within the bundle and charged at the same rate as normal voice calls

Tags: 3g o2

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