Apple Chooses O2 as Exclusive Carrier for iPhone in UK

18 September 2007 by masseur
Apple and O2 announced today that O2, the leading wireless carrier in the UK, will be the exclusive UK carrier for Apple's revolutionary iPhone when it makes its debut in the UK on November 9th.


iPhone combines three devices into one — a mobile phone, a widescreen iPod and the best mobile Internet device ever — all based on Apple's revolutionary multi-touch interface and pioneering software that allows users to control iPhone with just a tap, flick or pinch of their fingers. Apple sold its one millionth iPhone just 74 days after it went on sale in the US on June 29th.

"e;We're thrilled to be partnering with O2 to offer our revolutionary iPhone to UK customers"e;, said Steve Jobs, Apple's CEO. "e;US iPhone customer satisfaction is off the charts, and we can't wait to let UK customers get their hands on it and learn what they think of it"e;.

"e;Our strategy at O2 is to bring our customers the best products and experiences"e;, said Matthew Key, CEO, O2 UK. "e;The iPhone is a breakthrough that is changing the way people use their mobiles forever, and we're thrilled to have it exclusively for O2 customers in the UK"e;.

iPhone users in the UK will be able to activate their new iPhones using Apple's popular iTunes software running on a PC or Mac computer in the comfort and privacy of their own home or office, without having to wait in a store while their phone is activated. Activating iPhone takes only minutes as iTunes guides the user through simple steps to choose their tariff, undertake a credit check and activate their iPhone. Once iPhone is activated, users can then easily sync all of their phone numbers and other contact information, calendars, email accounts, web browser bookmarks, music, photos, podcasts and TV shows just like they do when they sync their iPods with iTunes.

In addition to all the revolutionary features that made iPhone so popular in the US, iPhone users in the UK will have access to Apple's latest music offerings on iPhone including the recently launched iTunes Wi-Fi Music Store. The iTunes Wi-Fi Music Store offers customers the ability to browse, search, preview, purchase and download songs and albums from iTunes over the built-in Wi-Fi on their iPhone. No computer is required and when the customer connects their iPhone back with their PC or Mac, their music automatically syncs back into their iTunes library.

Pricing & Availability:
iPhone is scheduled to go on sale on November 9th and will be sold exclusively in the UK through Apple's retail and online stores, O2 and The Carphone Warehouse's retail and online stores. iPhone will be available in an 8GB model for £269 (inc VAT) and will work with either a PC or Mac. Three new great value iPhone tariffs will be available from O2 starting at £35, which all include unlimited anytime, anywhere mobile data usage and, in a market first, free unlimited use of the UK's largest single public Wi-Fi network, covering over 7,500 cafes, restaurants, airport lounges, pubs and other locations across the UK.

Tags: apple iphone o2

On 5 Oct 03:01 PE wrote
RE Truth. Its very sad that the only argument that you can come up is "listen to scratched mono vinyl"
a. The compression rate of m4a is worse than that of cd or vinyl.
That is why apple brought out a "lossless version" - which STILL suffers from interpolation errors. - FACT
b.You did not reference the fact that itunes has a complete mononpoly on music downloads. - FACT
These two factors are ripping the soul out of music, sonically and commercially.
I find it hard to fathon why you mentioned "mono" as well. Being as stereo vinly has been around since as early as 1958!!!!
So before you retort again DO YOUR RE-SEARCH. Stick on your ipod and go and suck steve jobs c*&k!!!!
This corporate back-slapping rhetoric on this site is making me puke. And you're a great example of that.
On 3 Oct 14:02 Truth wrote
Get a life PE - Downloading music is the future otherwise it wouldn't be such big business like it is today!
You obvioulsy know very little on the subject if you think an ipod sounds poor when played thru a hi fi.

Go and listen to your scratched mono vinyl....
On 2 Oct 13:37 PE wrote
Apple and itunes have become the windows of the music world. I hope it fails big time. If their domination continues, there will be only one place to buy music from in the future, and that will be from itunes. not only is it bad for competition, the sound quality is awfull as well. When will people learn that downloading music will never compare to cd or vinyl. If you don't believe me. try plugging your pc/ipod to a DECENT hifi system. Then you will hear such artifacts as audio clipping, compression errors and interpolation errors. Is this the future of music?!! Very sad indeed.
On 2 Oct 10:23 fran wrote
it's awesome
On 1 Oct 18:27 Nesta wrote
I think this is a new technologies in our age
On 21 Sep 13:26 sensibleone wrote
Why make it exclusive to any network or supplier? This is another negative aspect of this phone. Very much like the Apple computer and the Ipod. They trade by restricting, rather than being open. They enjoy short-lived success, and then they become overwhelmed by companies with more open protocols and practices. This is doomed to failure. One for the early-adopters, who are attracted by the latest shiny object. They are not interested in having a phone, just something to show off to their mates.
On 21 Sep 01:07 suzukiyamamoto wrote
this phone will sell like hot cakes regardless of what features it does or does'nt have. it will be one of the most heavily demanded phones of all time. carphone warehouse have an exclusive on this handset in the uk for 5 YEARS! this will be on the O2 network. expect difficulties though if making a purchase as there will be a stupid registration process that you will have to do through apple.
On 20 Sep 16:39 SomeOne wrote
it sucks very hard that ugly thing what is it ?
a remote control!!!
On 20 Sep 14:32 Insider wrote
The iPhone V2 (as someone called it), will be launched in the US Q1 2008.

UK version likely to be Q3 2008, upgrades will include: 30GB HDD, 5MP camera, MMS, 3G and GPS.

On 19 Sep 20:01 Gerry wrote
wow, no MMS? this is the most under equiped phone in the market in this case. dont waste your money
On 19 Sep 17:22 holland wrote
'X' is right; there is no option to send/receive mms.
maybe this feature will be added later through SW updates.
or it might become available with a 3th party app
On 19 Sep 16:10 x wrote
i dont think i phone has mms
On 19 Sep 15:51 Gerry wrote
yes it does have a camera, my bad (lol). in terms of screen quallity, i have no problems with the resolution. i was talking about the actual image quallity. a 5mp cam doesn't necessarily mean it's going to give a better quallity photo than a 3mp cam, does it? also.. every touchscreen phone has a software QWERTY so this doesn't count. i mean.. it takes up almost the whole screen. anyway.. i forgot to add something else it lacks.... a BACK button. every phone has one. if you navigate a menu and select the wrong option in a sub-menu, your trusty BACK button takes you back a page (great!). the iPhone however, only has a HOME button which means pressing the wrong option takes you back the the home screen so you have to start over again. you might think this is nothing to worry about, but you'll be pulling your hair out after selecting MMS message instead of SMS a few times, knowing that you'll have to go back to the home screen. it's really stupid how apple didn't think of this. it's one of the most common features on phones and has been for years.
On 19 Sep 15:06 hollandhards wrote
france - orange
netherlands, germany, hongary - t-mobile
(both proble mid. december)
On 19 Sep 13:35 sensibleone wrote
The Iphone seems like a demonstration of style over function. The launch was a joke. Some of the audience were applauding and screaming like demented jackals. They really need toi get a life. This is a step back to the functionality I had in phones I stopped using two years ago. I can't think of one compelling reason to buy this phone.This is for those who buy a phone instead of a penis extension.
On 19 Sep 04:09 IPHONEHATER wrote
On 19 Sep 01:56 Chris wrote
Gerry - the phone does have a camera ( a basic 2mp ) and as it has a touchscreen interface (so in a way it has a qwerty keyboard ) The screen resolution is fantastic 480 x 320 beats most others .
Although I don't think the phone is cutting edge in technical spec compared to the likes of the N95 & W960 , however it is very stylish ( but is £270 a steep price to pay ?) I think it will sell well as it will be the must have phone amongst some crowds. The price will come down and the next version will be an improvement , but like with many products certain people will pay the price so that they can be the first to be seen with it. So I'm going to wait till the end of 2008 before I consider getting one.
On 19 Sep 01:02 Gerry wrote
i think it's too early to buy an iPhone. i'd wait for the iPhone v2 before considering. i'll be getting one because it'll be free and i wont need to use it if i cant get along with it, but if it's going to be your only phone for a whole year (or even 18 months) i would probably stay clear. remember... this phone has a built in battery which means you have to send it away to Apple when the battery needs replacing. from what i've heard, the screen is pretty poor and it has no QWERTY keyboard. it also has no 3G support and no camera. the LG prada or LG KU990 are far better options than this, but the real daddy will be the HTC Kaiser which has pretty much everything but a VGA screen (which isn't a bad thing). if you want a great music phone, buy an SE W960. there's simply no competition for this phone when it come to music.
On 19 Sep 00:31 chris wrote
it sounds ok but too expensive for hardly any memory, plus the battery life might be just as lousy
On 19 Sep 00:06 Rebeca wrote
i have one in US I have to pay more, the cuality is very low, the touchscreen have many problems I hate that apple needs experience I will continue with mi ipod and buy a nokia or a walkman phone I think that the walkman music phones are better than this. help!! what I do with this problem

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