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Hollywood content to India’s 50+ Million mobile phone Subscribers

28 May 2005 by axxxr
Third Channel Communications LLC, a leading mobile marketing and media company, has made it as easy as one phone call. The company is currently negotiating with India’s premiere entertainment portals to provide Hollywood content to mobile phone subscribers in India and South East Asia.

Up to now, distributing mobile content in India meant negotiating through a maze of telco carriers, service providers, and government regulators, making it nearly impossible for Hollywood content owners to maneuver. Third Channel Communications LLC, a leading mobile marketing and media company, has made it as easy as one phone call. The company is currently negotiating with India’s premiere entertainment portals to provide Hollywood content to mobile phone subscribers in India and South East Asia.

The consumption of Western-style entertainment is voracious in the Indian market where 60% of the population is under the age of 34...many of whom speak fluent English. “We see tremendous potential in the Indian market," says Terry Balagia, co-Founder and Partner of Third Channel Communications. “The tech-savvy youth of India and their growing economic muscle are shaping a new consumer powerhouse and our firm will be positioned to be at the forefront of this exploding market."

According to recent research from the Wireless World Forum's Mobile Youth Project, the Asia-Pacific mobile youth will spend more than $43 billion dollars on voice and data services by 2007, an increase of $10 billion dollars since 2005. The report also estimates that the number of mobile youth in India will grow 300% by 2007. In 2004 Indian young people were spending around $437 million a year on their mobile phones, currently they spend on average $856 million a year and by 2007 this will have almost tripled to $2.4 billion a year.

In addition to providing premiere mobile marketing solutions to clients worldwide, Third Channel looks to grow its content offerings of Hollywood and original content to include movies, TV, music and other audio content, animation, etc. “We’re aggressively searching out content deals to distribute through our Indian partners" says Beverly Macy, co-Founder and Partner of the firm. “Our goal is to be the “go-to" channel for distribution in the Indian and other global markets."

About Third Channel Communications
Third Channel Communications LLC was founded in March 2005 as a premiere provider of mobile marketing and media solutions. The company’s mobile marketing strategy helps clients integrate the mobile channel with existing campaign efforts to extend the message well beyond traditional advertising media into the hand of their consumers. The media strategy is to distribute mobile content to consumers worldwide.

 




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