FotoNation introduces two exciting features for digital cameras and camera phones
18 January 2008 by Olav Hellesø-Knutsen
One new feature called SmileCheck will ensure no picture is taken before everyone in the frame smiles. FaceTime is an addition to the self timer which will wait for an additional face in the frame before starting the countdown
FotoNation might be an unknown company name for most people, but they claim their technology are embedded in every three digital cameras sold today.
FaceTime solves a long standing problem faced by photographers who want to take a self portrait or if they want to be included in a group photo. The typical solution offered today requires photographers to set the timer shutter and then rush to be in position before the shutter triggers. Alternatively, photographers use a remote shutter and then they hide their hands in the scene.
FotoNation FaceTime is a new type of shutter trigger technology that is invoked when the photographer’s face is detected in a scene. After the photographer puts the camera in FaceTime mode and presses the shutter button, the camera waits to fire the shutter until it recognizes the addition of the face of the photographer to the scene. Once detected, a count-down timer is initiated giving photographers time to relax and compose themselves in the scene.
"Sooner or later, every photographer wants to be part of a photo they are composing; and until now, it has always been a cumbersome effort. We believe that FaceTime is the first new technology that brings a pragmatic solution to self-portraits," said Eran Steinberg, CEO of FotoNation, Inc
FotoNation today also announced the availability of licensing for "SmileCheck," a new technology to detect smiles in portrait photos taken by digital cameras and camera phones.
SmileCheck enables a new type of picture taking mode called "Smile Shutter" in digital cameras. Once the camera’s trigger button is depressed, the shutter is not engaged until smiles are detected on all faces within the frame, ensuring photos with all smiles. Markets for this new technology include high volume portrait studios, school and event photographers, and identity photography, such as passports and badge ID cards for simplifying workflow.
"SmileCheck is part of FotoNation's growing embedded facial analysis solutions. By offering the industry better tools for understanding of the content of images, such as information about the people in photographs, we can enhance the overall picture taking experience," said Eran Steinberg, CEO of FotoNation, Inc.
Both the FaceTime and SmileCheck are being debuted at the 2008 Photo Marketing Association (PMA) Convention, held this week from January 31-February 2, 2008 in Las Vegas.