Calling all music fans… Fancy going home with a Brit tonight? EMI Music UK extends ‘The Raft’ online music store from web to mobile with the launch of its (wapinfo.the-raft.com) mobile music site. By texting ‘GO RAFT’ to 85080 (free text from all networks), music lovers will be able to access official artist news, breaking tour dates, music downloads and video, competitions and artist approved ringtones and realtones.
And if you’ve got a bit of a creative urge yourself, you’ll be able to customise your own tracks by adding beats or special features to turn them into personalised ringtones (wapinfo.the-raft.com). Be the envy of all your friends with your totally exclusive ringtones!
You’ll be kept up to date with the latest news and featured artist areas which include Artist A-Zs and weekly competitions in anyone of the following categories; pop, urban, dance, jazz and rock. Wap.the-raft.com (wapinfo.the-raft.com) will also host the UK top 10 ringtones plus specialist charts like alternative and Bollywood.
Competitions include money-can’t-buy exclusive artist merchandise plus album collections—such as the Brits collection; a bumper hamper of Brits-nominated albums
Wap.the-raft.com provides something for every music fan in an easy-to-find mobile music format. Guilty Pleasures will do all the digging to find you 80s classics from the likes of Duran Duran, Spandau Ballet and Chesney Hawks or for mainstream supporters how about a bit of Coldplay? The Raft will also provide an oasis for fans of niche areas often hard to find on mobile musicnetwork portals: jazz, for instance, offers some stunning classic Blue Note rare-tones, while classical, comedy, TV themes and kids are also well represented…so whether it’s Chris Martin or Minder that floats your boat get texting ‘GO RAFT’ to 85080!
Danny Van Emden, Digital Media Director at EMI Music UK, comments, “In music it’s not what you know, but when you heard it that matters, so news and especially tour dates are vital to receive while you’re on the go with your mobile. We also want our buyers to be able to browse with confidence knowing that when they buy from us there are no subscriptions or hidden costs to get in the way of a great mobile music experience."
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