18 Percent Of European mobile Phone Users Interested In Disconnecting Their Landline

This report, "Western European Cellular User Dynamics," also finds that two-thirds would use their mobile more at home if calls were charged at landline rates.

Strategy Analytics' survey of 1,000 cellular users in Western Europe found that telecoms supply attitudes have changed very little in recent years, despite a rapidly changing market climate. Future voice usage profiles will be much more sensitive to price levels than any combination of new technologies or converged services.

"While 19 percent of homes in W.Europe are already "cellular-only;" cellular operators should be encouraged to see that a further 18 percent of cellular users with fixed telephones are also considering disconnecting that fixed line," comments Phil Kendall, Director Global Wireless Practice. "Younger users will be key targets for cellular operators, with older users in family units showing strong interest in triple and quad plays."

David Kerr, Vice President Global Wireless Practice, adds, "Fixed-mobile convergence prospects also look good. We found significant interest in the ability to make mobile calls from home at landline rates and growing interest in VoIP on cellphones. Convergence players will need to tap into existing VoIP communities, such as Skype, with these users particularly open to lower home cellphone rates, and the ability to access VoIP services via their cellphone."

Source: Strategy Analytics, Inc:  Read related report