The agreement allows Ericsson to enable European mobile operators to distribute ringtunes and full-track downloads from EMI's catalogue in Europe, including tracks by Coldplay, Faith Evans, Gorillaz, Norah Jones, KT Tunstall, and Robbie Williams, and Bebe (Spain),Tiziano Ferro (Italy), Wir Sind Helden (Germany) and Raphael (France).
Around 12,000 ringtunes and 200,000 full-track downloads will be made available to consumers through Ericsson under the terms of the agreement. Ericsson's Personalized Music Portal is a white-label business-to-business solution, and is the most widely commercially deployed personalized mobile music service among operators today.
Ericsson's Personalized Music Portal is based on the Service Delivery Platform for media services (SDP Media), which enables operators to easily and quickly launch ringtunes and full-track download services at low cost. Content providers, including EMI, provide Ericsson with digital content, and Ericsson negotiates with operators to provide a full management service. This allows the content provider to concentrate on creating and marketing new content, while operators can focus on promoting the service and billing the consumer.
Doug Lucas,Vice President, digital development and distribution for EMI Music in Europe, says: "Music fans across Europe have consistently shown that they want to use their phone to listen to full tracks from their favorite artists, or to personalize their device with a ringtune. This agreement with Ericsson further increases our ability to provide millions of consumers with great
music from EMI's catalogue wherever and whenever they require it."
Johan Bergendahl, Vice President Marketing, Ericsson, says: "The Ericsson Personalized Music Portal is already a great success and we expect that the demand for the service will increase even further with the great content and promotion opportunities that EMI and its
remarkable roster of artists brings to this partnership."
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