Dot mobile exclusively for students
13 December 2005 by axxxr Dot,a new mobile service developed exclusively for students has been launched
The service which has launched across 90 pre-selected Universities has been specifically tailored to the student market; offering transparent pricing structures and fantastic value for money. Dot has been designed to be as user friendly as possible. Subscribers can manage their accounts online and for service enquiries of any sort there's a direct line straight to the customer services team. The dot service offers students a bundle of 'units' instead of bundles of minutes or texts. Users simply choose a phone, the contract length and their monthly bundle, which can be as low as £20. Dot customers also get free usage alerts, avoiding the pitfall of an unexpected bill. JR Smith, dot's CEO comments, "The approach the rest of the industry takes is to force mobile users to predict their level of usage and people often get it wrong. We let customers choose a bundle of units that covers calls, texts, picture and video messaging - all of which come out of the same pot. This is the simplest and most straightforward approach possible and gives students a great deal." More innovative still, dot will have an advice and sales crew on each of the 90 campus sites that have been selected for the initial launch. The service is available exclusively to students online and on campus via a dedicated team of student Sales Managers and representatives that have been recruited directly from the local student populations. The dot service runs on the Vodafone network. Dot has chosen to partner with Vodafone because of their superior network coverage and innovative services, including Vodafone Live! Nick Read, Chief Commercial Officer at Vodafone comments, "Vodafone are delighted to be working with dot. We fully believe that dot have developed a well targeted and unique offering that should prove very attractive to Britain's 2.1 Million students. Dot's innovative method of distribution makes Vodafone's services even more accessible to students." The launch of dot is being supported by a full campus marketing campaign. Initiatives include the sponsorship of club-nights, television advertising booked on SUBtv (the network of plasma screens in 92 students unions), posters, print and online activity. A PR campaign targeting both student and national press will support this activity. Dot is a smart and innovative operation. We believe it is the first provider in the UK to target a specific community with a charging system devised specifically to suit that community's mobile and financial needs. Dot works with, within and through that community. |
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