World first Retail Art Gallery for Mobile Phones

Curated by Start Soma founder John Doffing, Thousands of original works of new art from Hundreds of the world’s most prominent emerging + underground artists can now be downloaded onto mobile phones across the United States.

“Cell phone wallpaper has long been limited to banal graphics, contrived iconography, and blurry clip-art of models in bikinis," according to Doffing.  “With the launch of Start Mobile, we are bringing some absolutely amazing original artwork to a brand new medium."

Start Mobile showcases the world’s premier emerging + underground artists, quite literally from A to Z.  “Start Mobile features artists whose work is in museums + artists whose work appears exclusively on the streets - and pretty much everything in between," according to Doffing. “We have created an unprecedented mix of creative talent from around the world, and their art is now available to anyone with a cell phone for less than the price of a cup of coffee."

Start Mobile is powered by ipsh!, the leading mobile marketing + media firm in North America.  “Nearly three years ago, we enabled Start Soma to be the first art gallery in the world to use SMS messaging to promote an art opening", according to Nihal Mehta, CEO of ipsh!  “Today, we are pleased to announce Start Mobile, the world’s first retail art gallery for mobile devices, and are launching what amounts to Hundreds of solo shows from some pretty amazing artists, spanning all styles and mediums. The implications of this technology are truly staggering."

Every piece of artwork showcased on Start Mobile is optimized for display on an unprecedented 200+ handsets from premier national carriers.  Users will have the ability to purchase new art for their phones through both credit cards and premium SMS, billed directly to their phone bill.  www.startmobile.net