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Sony to split from Ericsson for PSP phone


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Posted by jcwhite_uk
The PlayStation-branded-mobile-phone-in-production rumour is an oldie and a goodie in the tech world, having been floating round cyberspace for what seems like years, but new, juicy info has apparently come to light on the topic.

Yet again, it's said that a PSP phone is being readied for launch, but what's interesting this time round is that Sony is said to be considering going it alone for the new device - ditching the Ericsson partnership for the phone.

Marketing Week reports that sources in Japan and Korea say Sony is working on "converting" the current PSP model into a phone, and that it could hit the shelves in time for Christmas 2009.

The current PSP can be used as a VoIP phone via its Wi-Fi connectivity but does not currently contain the technology to use cellular networks. This report makes it sound like the new device would be a PSP with full mobile connectivity, rather than a branded handset, like the just-launched F305.

Another industry source is quoted as saying the relationship between Sony and Sony Ericsson has become "frosty," that Sony has learned from its "strategic error" of giving its Walkman name to Sony Ericsson and that Sony would "never" give its PlayStation branding to the Sony Ericsson joint venture.

Source


Posted by xell
Therefore we have F-Series.

Posted by Dups!

On 2008-06-25 12:46:54, jcwhite_uk wrote:


Another industry source is quoted as saying the relationship between Sony and Sony Ericsson has become "frosty," that Sony has learned from its "strategic error" of giving its Walkman name to Sony Ericsson and that Sony would "never" give its PlayStation branding to the Sony Ericsson joint venture.

Source


That sounds crazy! These two are partners, Sony does get revenue from SE and I think it was a nice marketing strategy for the Walkman brand to have been filtered down to SE.

It would be nice though for Ericsson to go it alone, I'd love that!

Posted by Sony α
Would be a shame to see, but - after all, this is just rife speculation right now...

Posted by goldenface
Still only rumours however I think Playstation is very valuable to Sony, any PS branded device would have to be right up there with the PSP.

I can't see Sony letting this sub-brand go to tell you the truth.



Posted by Sony α
@GoldenFace

I agree - you're right the PlayStation brand is extremely important - moreso than 'Cyber-shot' or 'Walkman' - maybe that's why the 'BRAVIA' handsets have not been released worldwide?

As in, maybe thats why we have not seen branding on any handsets outside of Japan...?



Posted by goldenface
@Sony α

Branding phones which are in reality no different from many other phones in the SE range has to be done right.

Walkman - for instance has been very successful but where is the DSP?

The SE PSP phone would have to be something more than a PSP branded F305 IMO.

Posted by c96sthl
what else can sony rely on.

vaio? bravia? walkman? cybershot?handycam? michael jackson? ...not to mention the RIP robo dog...i can't even remember the name

honestly non of them are leaders or major innovator in their respective field.

Playstation seem to be the most valuable as of now even Wii kinda kick it down

I read on a blog on an interview with someone at SE...they did said Sony have a very strict requirement in other to let SE use the brand.....he did claim tht is why Cybershot phone only come later because it only allow to give the name when suppliers manage to provide solutions for a phone to get good picture.

maybe just maybe SE can use the name playstation one day....but just maybe not now....it could be when more powerful graphic acceleration for phone's display is available?

Posted by c96sthl
plus do remember getting a brand is a marketing hype...if your product cannot match what claim as a gaming phone...you ends up being another Ngage.

I think SE don't have that ammount of money to lost in one branding campaign compare to nokia of course ngage is not totally dead but remember the hype nokia generate.....i guess the name nokia save the project a bit.

so i rather hope SE can find a good chip set tht allow good processing power for mobile gaming before getting a good PSP phone out.

Posted by IT2005
Sony Ericsson issues profit warning for 2Q
Sony Ericsson warned that it will just break even in the second quarter as worsening market conditions cut into sales.
Ericsson cited "moderating demand" for mid-to-high end mobile phones, as well as delays in the quarter in the shipping of new products.

SE said it would break even before taxes.

It was SE second profit warning this year. In March the company reporting a 48-percent drop in first-quarter net profits.



Posted by c96sthl
more interested to see new product that bring it back to the good times

what SE need now is a new product that emulate the success of T610...but not a look alike of T610.

The current condition is like repeating what happened in 2003 and 2004.

1st ad 2nd quarter they don't do well then 3rd quarter and 4th, they have a come back wth T610 (2003) and K700 (2004)

Posted by Sirhackalot
Gotta agree with sony, are F*ck-ups. Its been countless years and they still cant get it right with there software. Giving ps brand to se will mean return of devices on launch, poorly written updates, and, unsatisfied customers. half the cybershot and walkman phones out don't deserve the branding.

Posted by gola
Good going by Sony, SE just isn't ready yet. IMO.

Posted by prototype_bo
the PS brand is so valuable and precious for Sony. it took them years and years nourishing this product, so they can't just accept a mediocre tryout that might ruin the brand.
furthermore, i THINK, Sony is preparing a suprise. mmm. .. in their effort to counter any attack by nintendo (DS successor), they may integrate a cellphone functionality in their next PSP generation.
the logical progress:
PSP>PSP with GPS add on> PSP with Skype functionality> ???
PSP with cellphone anyone ??

Posted by aasimtom
May be? They need to look into it seriously but Wii is up on their a$$ in japan who outsold PS3 3 to 1. They have got to do something.

http://news.yahoo.com/s/nm/20[....]t=AkGDNSr.AfSbkjRJ7VHro8gjtBAF

Posted by carkitter
So would Sony position this like the iPhone then - with basic functions but doing certain things better than anyone else? I can't see Sony bringing out a PSP based C905 competitor. Is this why SE are avoiding Wifi in feature phones?

I think it's inevitable that mobile phones would significantly eat into MP3 player sales and that Sony can't lose by sharing branding because it gets the profits from both. Besides, one of thier latest MP3 players looks alot like a W910 and that can only be good for Sony.

Posted by Aware
Sony already built Mylo remember...add a sim slot/stage, and you have a workable multimedia gsm device(a lot smaller than PSP, to boot; 3.5", iPhone-size screen - coincedence??)......

And as GF already said, it needs to be special/a flagship device, so no half-baked branding, a la SE(yawn)......



Posted by thecell
just info

PSP sales no.1 now in Japan, then Nintendo DS and Wii, PS3 4th

i think we cant see PSP phone yet until PSP2 launched

Posted by Miss UK
I do hope it's not a brick then

Posted by max_wedge
If Sony make a PSP phone, I expect it will be more likely a small formfactor PSP with a phone built in, than a phone with PSP tacked on.

They will probably pay SE to develop the phone components and software.

The other question is will it have UMD device, or is it going to be a new format, and if so will they be sensible and use M2?

And how will you buy games for it?

Posted by djin
Guys, i dont see a point in psp phone. But most probably, the next psp(psp2 or psp360 or whatever it will be called ), will incorporate Cell phone functionality, if at all psp phone are supposed to come out.
Just my opinion.

Neways, if psp doesnt go with E, xbox portable's still there.

Posted by carkitter

On 2008-09-24 03:44:09, max_wedge wrote:
And how will you buy games for it?



Online probably, downloaded over a Wifi connection like Apple's App shop.

_________________
Voted Best Phone Review Esato Awards 2008!

[ This Message was edited by: carkitter on 2008-09-24 04:32 ]

Posted by max_wedge
that's a possibility, but what then quality of hardware are we talking? For example a UMD disc holds up to 1.8GB, so imagine the data plan you'd need just to download ONE game

EDIT: oops, you said wifi!

Obviously PSP phone will be a much less powerful platform than the true psp. But by how much?

If the PSP phone is even 1/4 as powerful, then you'd still expect to need a couple of hundred megabytes per game (or atleast 50MB). So I would expect some sort of non-online purchase on media would be possible - and if so what media?

I wouldn't be surprised if Sony introduced a new format just for the PSP phone!

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Tricks and Tricks for K800 File System Tweaks for K750

[ This Message was edited by: max_wedge on 2008-09-24 05:18 ]

Posted by Miss UK
if it comes into production I hope it has a Touchscreen,
as it would great for gameplay to access games etc

lets hope they place the earpiece somewhere where it does look stupid, remember the N-Gage guys geez

Posted by gola
Maybe it will look like the F305 on steroids

Posted by max_wedge

On 2008-09-24 18:17:34, Miss UK wrote:
if it comes into production I hope it has a Touchscreen,
as it would great for gameplay to access games etc

lets hope they place the earpiece somewhere where it does look stupid, remember the N-Gage guys geez


It could be the "PSP DS Lite" gaming phone!


Posted by Muhammad-Oli
Hahaha I think if that happened, the world would explode.

Posted by yea g

On 2008-09-25 09:18:03, max_wedge wrote:

On 2008-09-24 18:17:34, Miss UK wrote:
if it comes into production I hope it has a Touchscreen,
as it would great for gameplay to access games etc

lets hope they place the earpiece somewhere where it does look stupid, remember the N-Gage guys geez


It could be the "PSP DS Lite" gaming phone!



Man my friend would get so pwnd if that happend - hes always going on about how psp is better cause of a list of things

Posted by max_wedge


The PSP/DS argument is to gamers what the SE/Nokia argument is to phone freaks

Posted by djin
meh to ex-hardcore gamer/comp tehcie.......now somewhat(alot) into phones.

However, 1/4 of psp < F305

Heres how
PSP CPU ~333MHz while F305 = 220 mhz?
Display: 4.3 inch , F305 displays still greater than psp's (dont rem its size)
And soo on.

Well, as i say, Psp branded phone should have a phone function as less than the priority of secondary(Tertiary?)

Posted by Muhammad-Oli

On 2008-09-25 13:32:41, max_wedge wrote:


The PSP/DS argument is to gamers what the SE/Nokia argument is to phone freaks



Yeah and I'm a part of both worlds.

However I can understand the SE/Nokia argument from both sides, but I fail to understand the PSP/DS argument because I've owned both and I sold the DS cause it just doesn't compare! Its crap and the games it plays are mostly aimed at young people or people who liked early 1990s video games (probably being sentimental). The PSP wins on so many levels.

Posted by djin
actly, i sold of psp n kept ds, becuz psp wud take forever to load, n when i used to own it(2yrs back) there wernt ne good homebrews, and all the good games r for ps3 n 360 as well. So no point in keepin psp, if u got ps3/360.

Ds is actly fun(different way of playin), even thou graphics sucks.

Posted by max_wedge
yep, I agree.

Ideally I'd like both (don't have either atm)



Posted by phonecrzy

On 2008-06-25 12:47:45, xell wrote:
Therefore we have F-Series.


we've always had till vodafone ditched it and changed it to V-series rerember so genrally its reborn.

Posted by phonecrzy
I WANNA DS PHONE.

it would look good as a xperia jest stick as DS card slot and a icon for ds click it and it will open a normal DS thing. and wa-la. we have a ds phone. well really first they need a agreement with nintendo.

Posted by se_love
Nintendo would make that first of all.
Anyway why did they sell the cybersht and walkman trademarks to se phone wise. I would have loved it if sopny had them and shyt down se making it only e and then we could have damn fine quality phones. Preferably metal cased for 300 only.

Posted by riffe
well if sony didt give walkman to SE walkman would have been history. i dont think sony would have any chanse vs iPod/Zune. SE did realy lift up the walkman brand from brick cassette player to 2000 centry player.


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