World's First Unified SMS, MMS, Voice and Video Short Code
11 November 2006 by axxxr The Sun newspaper has launched a User Generated Content initiative which allows mobile users to submit content and interact with its brand via the Short Code 63000. The Short Code, provided by MX Telecom, is provisioned for SMS, MMS, Voice and Video on all of the UK networks, and as such is the World's first truly 'Unified' Short Code.
The Short Code will be used to gather breaking news and other content from Sun readers, who will be invited to use the code as a primary contact mechanism. SMS and MMS messages sent to 63000 are delivered in real time to The Sun news team, whilst voice calls made to the number are routed directly to the news desk. An application built in the MX Telecom Video Gateway allows video callers into 63000 to also record and submit live 'as it happens' video clips. The mobile channel, as witnessed during last years London bombings where the first images from the scene were transmitted via a camera phone, is the perfect medium for enabling 'Citizen Journalism', the immediacy and intimacy achieved being unsurpassable by other means. Furthermore, using the same memorable Short Code for SMS, MMS, Voice and Video is exceptionally well suited in allowing broadcasters and media companies to harness the growing trend of User Generated Content. MX Telecom has been lobbying the UK networks for Unified Short Codes for many years and believes they are the perfect channel for a trusted mobile communication path with the public, helping collect User Generated Content, as well as being used for the more traditional mobile marketing and mobile content delivery services that the public have become accustomed with to date. MX Telecom has a history of innovation in the UK mobile market, and was the first company to offer cross-network MMS Short Codes, wholesale Voice Short Codes and the World's first with Video Short Codes. www.thesun.co.uk www.mxtelecom.com/uk
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