Take a look at the latest Xperia TV commercial made by famous director Wes Anderson

23 March 2012 by
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The famous director Wes Anderson has directed the latest TV commerical for Sony's Xperia smartphones. Wes Anderson is known from acclaimed movies such as The Royal Tenebaums, Rushmore and Fantastic Mr. Fox

Sony Mobile Xperia add by Wes Anderson

Sony has previously communicated that the company will boost its brand recognition by spending record high numbers on advertisement this year. The first to receive some of the spending is Wes Anderson, a famous Hollywood director responsible for movies like Fantastic Mr. Fox, Rushmore and Royal Tenenbaums. Some consumers might not be aware of the Sony/Ericsson divorce and that might be another reason why the company wants to communicate that it is Sony Mobile and not Sony Ericsson that makes smartphones these days.

The storyline in the TV commercial is based on the thoughts from a 8-year-old boy and how he thinks smartphones works. According to the 8-year old Jake, there are no memory chips, sensors or radio receivers inside smartphones, but instead several robots of various sizes that can predict the future, record the stuff on them self which they like doing because they never actually saw what it is like in the human life

Mr. Anderson has got help from other skilled artists of course. He could not have done all this by himself:

  • Made 9 custom sets
  • Created 37 hand-crafted model
  • Used over 10.000 man hours
The result of this is a 1 minute long TV commercial which will be aired for the first time tomorrow.

Jonsi from one of our favourite bands Sigur Ròs, is responsible for the music.

Small robots inside the Xperia smartphone

From the setup:

Sony Xperia TV-Ad



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TeknoBoi9012 years, 4 months ago
nice ad but the restructuring costs will be massive...
goldenface12 years, 4 months ago
Very strange! I wasn't sure how it was supposed to make me feel after I'd watched it.
admad12 years, 4 months ago
Lol, they should focus on making better phones rather than ads...
masada197112 years, 4 months ago
what a nonsense...
Supa_Fly12 years, 4 months ago
Very cool ad!
This shows how Android can capture the imagination of our minds and deliver it ... not restrict it. Its a FUN ad that helps to show the OS, its NOT a brand recognition. SE has done a plethora of these kind of ads.
lets see the next one and how powerful it delivers WHAT should be expected of the Xperia lineup!
emporium12 years, 4 months ago

[ This Message was edited by: emporium on 2012-12-27 11:00 ]
chunkybeats12 years, 4 months ago
fun ad, its better than them annoying Apple commercials with that guy narrating who needs to get a new job bullsh1tting!

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