Mobile Ticketing and Mobile Retail Services to Generate over $63bn worth of Revenue by 2010
25 January 2006 by axxxr Revenues from mobile ticketing and mobile retail services will assist the global mobile commerce market by generating over $63bn worth of revenue by 2010, according to a new report from Juniper Research. Mobile phone users, familiar with purchasing digital content such as ringtones and games, equipped with intelligent Smartphones and accessing the mobile internet via faster mobile data networks will increasingly use their devices for mobile commerce. Juniper Research illustrates the current and near future status of mobile commerce with interviews and analysis from representatives of some of the fastest growing mobile commerce service providers. The report reveals that innovative use of technology such as mobile barcodes and integrating RFID into a mobile device coupled with consumer demand for easy to use applications is driving up the adoption of mobile ticketing and mobile retail services. Highlights from the report include:
Report author Alan Goode said: “The modern mobile phone and mobile network provides unparalleled levels of commercial potential. We are now beginning to enter the mCommerce era and this era will see all of its expectations met." A free whitepaper and further details of the study ‘Mobile Commerce (mCommerce) Strategies’ can be downloaded from www.juniperresearch.com |