At the 3GSM World Congress in Cannes, France, Ericsson's president
and CEO Carl-Henric Svanberg today gave his views on the telecoms
industry and on how Ericsson will meet new customer and consumer
demands. "We are about to start a whole new stage in mobile
communications - Mobile Triple Play, enabled by mobile broadband,"
said Carl-Henric Svanberg.
Triple play is when telephony, Internet and TV is provided in one
common infrastructure in the fixed networks.
"With mobility as a fundamental driver for consumer convenience, we
believe triple play is now going mobile - we call this Mobile Triple
Play," said Carl-Henric Svanberg. "Mobile broadband is the enabler
for services such as TV in the mobile, mobile office and Internet
access, similar to triple play in the fixed networks."
The industry must focus even more on making things convenient for
consumers, because their behaviors drive the business and technology
development. Consumers want quality services that they can use
easily. Ericsson's experience clearly shows that mobility, speed and
ease of use are essential.
"We are taking a very important next step in the 3G rollout with the
evolved version of WCDMA, HSDPA," Svanberg said. "Ericsson has taken
an early lead in HSDPA, the enabler for mobile broadband, and we are
demonstrating that this week in Cannes. I think we can say that the
first phase of 3G deployments is behind us, and we can confirm that
2005 will be the year for mass-market growth for WCDMA and the start
for mobile broadband."
Svanberg also underlined the importance of understanding not only
technology and new revenue-generating services but also the
importance of increasing overall efficiency and reducing operating
"Operators seek trusted partners to further develop their operations
and reduce operating expenses," Svanberg said. "It is not enough to
be just a provider of technology. To succeed, vendors need to be
partners rather than suppliers."
Svanberg described a healthy, confident telecommunications industry
with exciting and innovative direction for the future.
"We have experienced the strongest growth of mobile users ever, with
300 million new subscribers in 2004," Svanberg said. "This is
exciting for a company with a vision of being the prime driver in an
Also during 3GSM World Congress, Håkan Eriksson, Ericsson's senior
vice president and chief technology officer, addressed the evolution
of technology in the light of Mobile Triple Play. Mikael Bäck,
Ericsson's vice president for WCDMA radio networks, spoke about
Ericsson's WCDMA leadership and HSDPA launch plan.