Carphonewarehouse Suspends Big Brother TV Sponsorship

18 January 2007 by axxxr
U.K. mobile phone retailer Carphone Warehouse, Thursday said is was suspending its sponsorship of Channel 4's "Celebrity Big Brother" television program due to concerns of its brand being associated with alleged racist behavior of contestants in the show.

Carphone Warehouse Chief Executive Charles Dunstone said in a statement: "Our concern has rapidly mounted about the broadcast behavior of individuals within the Big Brother house. We are totally against all forms of racism and bullying and indeed this behavior is entirely at odds with the brand values of the Carphone Warehouse."

"As a result, we feel that as long as this continues, we are unable to associate our brand with the program," he added.

Dunstone said the company had already made it clear to Channel 4, the TV operator screening the show, that if the behavior by contestants was to continue, Carphone would have to reconsider its position.

"Nothing we saw last night gave us any comfort. Accordingly, we have instructed Channel 4 to remove our sponsorship name and branding with immediate effect," Dunstone said.

Carphone Warehouse is not the first company to cancel its sponsorship, noted the analyst. Mobile phone operator 02, a subsidiary of Telefonica, also decided to pull out of the show when it felt program content was unsuitable. source:cellular-news


On 19 Jan 18:31 Awhitenonracistmale wrote
It's people like her that give Britain a bad name, she should be ashamed of herself.

Can't wait to see Jade being pelted with eggs! Doubt she will be visiting Leeds any time soon! ho ho ho.
On 19 Jan 06:36 Ranjith wrote
Jades is an all-time pig!!!
nice move..CPW
On 19 Jan 01:39 Jade wrote
Oink oink!
On 19 Jan 01:36 chris wrote
carphone warehouse pulls out 2.5 days after jades alleged racit attacks, during that time, the ratings have rocketed and they have to do something to look good. erm, scapegoat
On 19 Jan 00:52 JoePublic wrote
Jade Goodie = Public enemy number 1. She should be ashamed of herself.
On 19 Jan 00:37 ToneyEricsson wrote
I see Miss Jade Goodie has some issues and so do her brain dead followers who do not have their own personality, already knew that though.

They are all jealous of Shipla.

Well done to Shipla on how she dealed with that situation.

I agree with the above comment about Jade being a pig! If it was'nt for her tits Jade would be a bloke!

Jade is a complete munter with no class end of.

On 18 Jan 23:47 Jadesfanny wrote
I hate Jade, why couldn't I be the fanny of a beautiful Bollywood actress, and not some pig from London.

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