Virgin Mobile first to adopt hand held mobile ticketing scanner technology

The unique, patent pending, bar code ticket delivery, management and redemption platform delivers secure barcoded tickets to mobile phones which can be read by off-the-shelf, hand held web cam, rather than traditional costly bespoke terminals. Once scanned, information from the barcode is passed from the web cam to a PC, handheld device or retail Epos system where it is authenticated by ActiveMedia’s RAPOS (redemption at point of sale) software. Flytxt, Virgin Mobile’s mobile marketing partner endorsed ActiveMedia’s hand held scanner solution as part of the overall mobile ticketing campaign.

Virgin Mobile will use the ActiveMedia’s RAPOS™ platform to run mobile customer loyalty promotions offering VIP tickets at V-festival. In the first use of the software music fans that attend Virgin Mobile sponsored ‘Road to V’ gigs at select Carling Academy venues will be encouraged to text the word ‘Backstage’ to 26666 to gain VIP access to backstage areas. Similar promotions will run at V festivals in both Essex and Staffordshire where the first 250 Virgin Mobile customers at each festival to redeem their VIP mobile ticket will be allowed entry into the Virgin sponsored VIP lounge.

The new barcode software is designed to encourage take up of mobile ticketing by dramatically reducing set-up and running costs while simultaneously creating a highly scalable, easy to deploy infrastructure.

Ariya Priyasantha, Managing Director, ActiveMedia Technology said, “Mobile delivery and redemption can reduce the cost of ticketing by as much as 80% compared to paper based tickets. There are obvious fraud reduction benefits too as there is no middle man to interfere with the delivery process The question is not so much if but when this technology will become main stream. With such a low price point for such secure, proven technology that answer has to be very soon."

ActiveMedia Technology will work with Flytxt who will provide the delivery and mobile marketing technology to power the campaign.

ActiveMedia and Flytxt recently powered the Virgin Mobile World Cup promotion and have previously carried out mobile promotions at Virgin sponsored music events throughout the UK.

ActiveMedia Technology’s RAPOS™ platform redeems more tickets than anybody else globally. It powers the Orange Wednesday two-for-one cinema tickets campaign, one the most successful and longest running of its kind in the world. Other brands that have deployed ActiveMedia’s RAPOS technology include British Airways, Telefónica, Blockbuster, Vue, UGC, Odeon ad UCI. www.activemediatech.com

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