Virgin Mobile’s Lobster 700TV is the first mobile phone to offer a live broadcast TV service in the UK offering a range of high-profile channels including BBC One,ITV1,Channel 4,E4 and now ITN News,with up to 50 DAB digital radio stations straight to your handset.
ITN News is a rolling news channel designed specifically for mobile phones, breaking the latest news 24 hours a day. It covers news from around the UK and the world including sports, and entertainment, consumers will be able to keep up to date on all the latest developments wherever they are.
The Virgin Mobile Lobster 700TV, as advertised by Pamela Anderson, is available now through Virgin Mobile Stores within Virgin Megastores and WHSmiths, its standalone stores, direct from www.virginmobile.co.uk and from The Carphone Warehouse. Virgin Mobile offers the mobile TV phone and service for free to customers on a contract of £25 a month or more, for the life of their contract.The phone is also available on pre-pay for £199, offering the TV service free for an initial three-month period, followed by a charge of £5 a month. BBC One will be available on a trial basis for 12 months and will be provided free to customers, as will the DAB digital radio stations. Customers who buy a contract in Virgin Mobile Stores also benefit from double the amount of airtime compared to standard tariffs available in other retailers.
Virgin Mobile’s TV service broadcasts TV ‘as it happens’ over the DAB digital frequency spectrum, which currently covers more than 85% of the UK population. The Lobster 700 Mobile TV phone is the world’s first DAB-IP-enabled handset. As well as offering digital TV and radio, the handset is also Virgin Mobile’s first Windows-operated smartphone, offering Windows Mobile functionality and Windows Media Player.
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