New 3G Mobile Film Channel

The Wildlight Channel will showcase fresh and original short-form film content from around the world. The channel is initially aimed at 3G phones and will feature animations and live-action shorts that are particularly suited to small screens and a mobile audience.

"e;We see a young audience who are mobile and consume media in a fragmented and ondemand style. This audience is watching less and less TV, preferring to spend time gaming, on the internet and increasingly, on their mobile phones. We want to provide content that connects with this audience." says Stephen McCormack, CEO of Wildwave and Chairman of the Wildlight Channel, "e;We believe that there is a demand for innovative and entertaining films that people can relate to." he adds.

The Wildlight Channel has signed up an impressive catalogue of films from leading distributors and filmmakers from around the world. Current partners that The Wildlight Channel are working with include Billy Blob, Edinburgh Mediabase, Monster Distributes, Network Television Ireland, Ferret Features, D.A.D.D.Y, Delicious9, Hurric Films, Bord Scannán na hÉireann/The Irish Film Board, MacBoy and over 100 filmmakers from around the world and features a wide range of films, from Sundance Winners to Oscar nominees to viral web animations.

"e;The Darklight Film Festival has built up an excellent relationship with filmmakers and production companies over its six year history and is recognised as one of the pioneering festivals of its type in the world. This has given us a tremendous head start in acquiring content for the Channel." says Nicky Gogan, Director of the Darklight Film Festival and President of The Wildlight Channel. "e; We have found that the goodwill attached to Darklight Festival translates directly to the channel, as filmmakers and distributors like to work with a team they can trust, inthis new territory." continues Ms. Gogan.

The Wildlight Channel is currently in advanced discussions with mobile operators and expects to announce distribution deals for carrying the channel on 3G networks in the coming weeks.The channel is expected to go live in Ireland initially, followed shortly after by the UK and North America. It is envisioned that the channel will operate on a Video-on-Demand model at first, offering ten to fifteen films a month for download or stream and will later include a "e;Live Stream" continuous 3G channel offering. Each film will be in the 1-5 minute range. Pricing is expected to be on an operator by operator basis, with subscription being the preferred model.

"e;Because it is very early in the development of mobile video, the optimum lengths of what people will watch are still unknown, so we are keeping the films below five minutes for now and will asses this on an ongoing basis as people get more comfortable with the medium."says Mr. McCormack, "e; We are on mission to find the ideal type of content for mobile users. We intend to try lots of styles and genres to see what works and what is popular. Not unlike Television in the 1950s, this is a young medium searching for the right content that plays to its strengths.The Wildlight Channel is confident that it has the right content for this medium" he adds. www.wildlight.tv