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Apple iPhone Launches No Longer Excite - a Viewpoint


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Posted by goldenface
Apple unveils the latest version of its iPhone this Wednesday. It will be the first since the death of Steve Jobs.

To mark the occasion the BBC asked Dan Lyons, Newsweek magazine's technology editor and creator of the satirical blog, The Secret Diary of Steve Jobs, to pen an article about the firm's progress over past year.

This is his provocative view.


".....The problem is that the new iPhone won't really give you much more screen real estate than the old one. Worse, it looks ridiculous.

Apple also has become a copycat in tablets. Jobs once said the iPad's 9.7in screen was the perfect size, and smaller tablets made no sense. Then the Android camp had success with 7in tablets like Amazon's Kindle Fire and Google's Nexus 7, and now Apple supposedly will announce its own smaller iPad in October. Talk about thinking different!

What else is there to complain about?

Um, Siri still doesn't work. The oft-rumoured Apple TV doesn't exist yet, presumably because media companies won't let Apple take over their business.

The latest batch of Apple ads were such embarrassing garbage that Apple to take them down from YouTube. Apple's new guy in charge of retail launched a plan to lay off workers and boost profits, then had to walk it back when people pointed out that this was stupid.

The big $1bn (£650m) patent "victory" over Samsung made Apple look like a bully, and also raised awareness of how good Samsung's latest products are.

Last month, Samsung's Galaxy S3, with its huge 4.8in screen, outsold the iPhone 4S in the United States, the first time any smartphone has outsold the iPhone in the States.

Apple got where it was by taking bold risks. Now it has become a company that copies others and plays it safe.

A company that once was run by a product visionary now is run by a number-cruncher - chief executive Tim Cook, whose claim to fame involves running an efficient supply chain and beating ever lower prices out of Asian subcontractors and component suppliers.

To use a car analogy, six years ago the iPhone was like a sexy new flagship model from BMW or Porsche. Today it's a Toyota Camry. Safe, reliable, boring. The car your mom drives. The car that's so popular that its maker doesn't dare mess with the formula.


Steve Jobs co-founded Apple in 1976. He stepped down as chief executive in August, 2011.
Apple seems less interested in blowing people away than it is in milking profit out of the existing lineup. At this Cook is doing marvellously well."


Posted by Bonovox
Wow,when put like that it says alot. The GS3 outselling the iPhone in US no wonder Apple wants them banned. It no longer is the next big thing anymore and the so called Apple dominance is fading cos look at how Android keeps growing. Phone Dog website recently said the iPhone recently slipped out the top ten whilst GS3 went top. When today is the the new iPhone announced??

Posted by jplacson
Totally agree!

Posted by djin
Funny article! I bet he was trying to get a bit of fame with all this.

Anyways, its no new trend that phone sales get lower when new phone is about to be announced. Surprisingly, many seem to be unaware of it. But anyhow, I dont think its considered an achievement if a recently released mobile outsold a year old phone. I think samsung is aware of it, and hence its for 99$ for a "limited time".

Posted by ILoveBhe
Before eve SJ died i read an article on how he slashed many products and that whats left can be counted with the fingers. It seems Apple is going away from Steve Jobs way

Posted by Miss UK
The problem with the iPhone is that
When a new one comes out it sells bucket loads
So it prob outsell the Galaxy 3 typically!

The iPhone 5 will have 4G so that maybe its
USP it will do well in the UK I think as now 4G
Has begun on EE

The Convention Starts at 1pm today in San Fransisco
There about 9hrs behind the UK lol

So we prob won't hear the Goss of we need to
Later this evening or tomorrow

Posted by OffLineR
@goldenface

Great article.

Posted by Bonovox
@Miss UK,Samsung has already prepared the GS3 LTE version for the UK. It's on GSM Arena today. I couldn't care less if a phone outsells another it's what I want that matters and it's certainly not anything made by Apple.

Posted by Indiandawg
I would simply put it this way, when first iPhone was launched, it was unique in its own way. There were not many phones like iPhone nor Android was any challenging against iOS.

Now things have changed drastically. Look at Samsung, LG, Sony, HTC and even Xiaomi Phone 2 are way better with the size and specs. Even the iOS has started to look for features from Android like notifications and calendar.

I honestly don't think copying is a bad idea unless you make it sensible and worth it. An OS job is to make things easier and simple for a user which makes his job quick and effective. Why we need a smartphone? Because it acts as many devices all in one. It acts as camera, phone, mini computer (browsing Internet), music player etc. the more the features, the user can use the smartphone at its best.

Now here's what Google does is, tries to make things that helps the user in day to day life while apple is concentrating more and more on its OS. It brands it's OS no matter it helps you or not. It does not care about your convenience. You have to iTunes. You have to download files from your computer, I'm sorry I won't allow you to download music files or torrents or video files from Safari. I'm sorry, my iOS does not allow that, like it or not. But that's day to day thing. If I like a song, why can't I download it? Why do I have to jailbreak? I'm a normal user, I don't know anything about computers so where do I go from here? All these little things, it doesn't matter to Apple. It's only about their design, quality and their own closed OS.

We certainly want innovation when it comes to design & quality but after the necessities. It's stupid if you can't give what helps users and lure them with quality and design.

Edit: And let's say Samsung indeed copied iPhone, its a product that is sensible and helpful. Not that it's the same. It's copied for a better product than what iPhone can deliver. Not saying Samsung did copied but if it did, it's worth it!
[ This Message was edited by: Indiandawg on 2012-09-12 20:23 ]


Posted by Bonovox
New iPhone 5 is shit

Posted by djin
@Indiandawg,

True, but it did bring a lot of improvements as well. I think they have remained competitive in the smartphone space especially against windows and blackberry. The best thing about android is you can do whatever you want, but not everyone is like us.

There are quite a few features which I would like in other phones too such as the battery life, the new dock and the bsi front facing camera. Its nice to see that they didn't focus only on bumping up screen size and cpu/gpu.

Posted by chunkybeats
yep the rumours were right, and it is shit! good one Apple I really thought you would do something innovative, my ass! im sticking with Sony now they're going places! Xperia V to be my next handset!

Posted by Miss UK
I wouldn't say it's shit it's just not worthwhile
Anyone upgrading to one with a 4S lol

It does look quite nice and I'm glad it's not
Got a 5inch screen lol
[ This Message was edited by: Miss UK on 2012-09-12 20:54 ]


Posted by rikken
and soon the iSheeps will be lining up. . . . . .

Posted by Bonovox
Doesn't even have NFC See this,copy cat??

[ This Message was edited by: Bonovox on 2012-09-12 21:53 ]


Posted by admad

On 2012-09-12 22:52:26, Bonovox wrote:
Doesn't even have NFC See this,copy cat??

[ This Message was edited by: Bonovox on 2012-09-12 21:53 ]



Are they serious? I can understand copying overall shape, but putting the exact same borders (black on Nokia and white on iPod is insane) Where are the fanboys protecting Apple design claims?:D

Posted by djin


If you stretch this, you get a lumia. Thanks for making me notice this tho.

Posted by ILoveBhe
Nokia Lumia is not on the map that's why there are no suits filed yet.

I would like to thank Miss UK and Apple for the iPhone 5 launch!

Lets watch the apple stocks! Where its going?

Posted by goldenface
Apple now selling people things they didn't know they didn't want

Sorry, here is the link to the original article. BBC
[ This Message was edited by: goldenface on 2012-09-13 13:39 ]


Posted by Bonovox
And here we go again

http://m.engadget.com/2012/09/13/apple-wins-injunction-against-motorola-in-germany-over-rubber-b/?icid=m_eng_latest_art

Posted by Supa_Fly

On 2012-09-14 03:14:00, Bonovox wrote:
And here we go again



http://m.engadget.com/2012/09/13/apple-wins-injunction-against-motorola-in-germany-over-rubber-b/?icid=m_eng_latest_art



These are court cases from over half a year to a few years ago now. no need to get all tisick about it all.

iPod Nano (with touch screen) is 2 years old .. predates Lumia.
iPod Nano 2012/2013 .. mimics the 3rd gen Nano from several years ago in shape, just the border. The two tone color in no way resembles Lumia ... you guys are seriously reaching. Im not going to argue this as I'm also sick of the patent wars ... and this pointless bickering ... I'm off to learn about SharePoint 2010 and comment on more worthwile subjects.

Posted by admad

On 2012-09-14 03:14:00, Bonovox wrote:
And here we go again



http://m.engadget.com/2012/09/13/apple-wins-injunction-against-motorola-in-germany-over-rubber-b/?icid=m_eng_latest_art



Yeah I feel that, I own a company that makes golden anal beads and dildos for men. Last week we received a letter from Apple lawyers. Turns out they have already patented expensieve toys for queers...

P.S Obviously it is a joke, but a hilarious one

Posted by chunkybeats
that BBC article is spot on although I think he can reference it after the first iphone came out because after that is crap!

ok the iphone 5 is out, why is it still getting coverage, the sg3 wasn't as bad as this, I really do think Apple pay every news agency to keep the hype flowing, and for what an average phone with which specs from a 2010 phone already have now tell me is that insane?

what is so good about Apple? tell me straight up why I should fork out on one? I ask this question because I now I just want some advice? I had an iphone 4 and really didn't set my world alight so is this a big jump? if someone says as apps well all platforms now have as good variety and have Apple got swype? no? that's an innovative feature!
[ This Message was edited by: chunkybeats on 2012-09-14 10:33 ]


Posted by Miss UK
Why haven't Apple Sued Nokia yet over
The Lumia for styling?

Do they gave abit of respect for Good Ole
Nokia?

I'm fed up with the bickering to at the end
Of the day if ur American and have safe loads
Of money then what do u do? Court it all on
Court cases lol




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