Esato
News Forum Phones Photos Reviews Themes Wallpapers

Levi's launch Mobile Phone

20 June 2007 by axxxr
Jeans manufacturer Levi Strauss & Co has launched a mobile phone,In tune with its young consumers, the Levi's brand is adding a fashionable, steel mobile phone to its range of lifestyle accessories.

The Levi's® phone embraces mobile technology and enables young people to connect, enjoy music, exchange images and videos whilst on the go.

The functional essence of the Levi's® brand's design philosophy is perfectly captured by the phone's compact design and sturdy riveted steel casing. A unique detachable chain provides a clever design solution that allows users to fasten their phone to their jeans or bags.

"Technology is at the heart of today's youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi's®, a brand that is driven to meet the desires of young people", says You Nguyen, Senior Vice President of Levi's® Product.

The Levi's® phone is offered in metallic silver, black and brown copper. Stylish feminine "shiny silver" and "shiny sand" editions, featuring a 'mirror' screen have also been created for the fashion forward.

"As pioneers of the connection between fashion and technology, we wanted to create an accessory that combines design aesthetics with consumer needs. We are confident that this phone lives up to the promise of the Levi's® brand", adds You Nguyen.

The Levi's® phone is under license by Paris-based ModeLabs Group. It will be available in selected stores throughout Europe as of September 2007. eu.levi.com/mobile

levi's


Tags: levi levis



Comments
On 23 Jun 09:54 Wouter wrote
Klopt!!!
On 23 Jun 09:52 Jessica wrote
Rock and Roll!!!
On 21 Jun 16:18 energetic wrote
So much looks like the Samsung P300 I used to have... The P310 was much better once I got it on my hands, but anyway the Levi's doesn't look bad.
On 21 Jun 12:16 trac wrote
@slead
good point! LOL
On 21 Jun 06:55 chili wrote
Lighten up fellas. Me I want a pair of SE-branded jeans.
On 21 Jun 02:15 Bhavv wrote
I wonder who is going to buy this? Not me. Its pure ugly, if you want a fashion phone thats smaller with better features, get a T650i
On 20 Jun 23:13 wild wrote
SE and no other
On 20 Jun 22:17 Residentevil wrote
Where is my Snickers mobile phone.
On 20 Jun 21:43 usevylle wrote
Where in Ivory Coast Can i have it?
On 20 Jun 19:04 slead wrote
if it keeps going like this, then you can buy mobile phones from every brand
- coca cola
- bmw
- citibank
- toyota
- boing
etc...

everyone wants a piece of the mobile phone market segment...
how preposterous...
On 20 Jun 18:29 Amnesia wrote
Samsun p300 anyone?
On 20 Jun 18:22 zx wrote
wats levis doing here. so cheap
On 20 Jun 17:31 jonathan wrote
sonyericsson and apple are best than these rubish they are only for clothes

Back to news headlines

Archive
Sitemap | Contact | About